Peningkatan Nilai Tambah Susu menjadi Permen Susu Milsuki Gummy pada Cipta Rasa Farm Kabupaten Bogor

Abstract

Cipta Rasa Farm mengalami penurunan pendapatan akibat sebagian susu sapi segar tidak terserap pasar sehingga dijual ke KPS dengan harga rendah. Penelitian ini bertujuan untuk menganalisis kelayakan peningkatan nilai tambah susu sapi melalui pengolahan menjadi permen susu milsuki gummy sebagai upaya meningkatkan pemanfaatan susu segar dan nilai jualnya. Metode penelitian yang digunakan meliputi analisis finansial, analisis non finansial, dan metode Hayami. Hasil penelitian menunjukkan bahwa usaha milsuki gummy layak untuk dijalankan. Secara finansial, kelayakan usaha ditunjukkan oleh nilai R/C ratio sebesar 2,15 yang dikatakan layak karena lebih besar dari 1. Selain itu, pengolahan susu menjadi permen mampu meningkatkan nilai tambah produk hingga 69,68%. Produk permen milsuki gummy mencapai titik impas pada nilai penjualan sebesar Rp135.521.887 untuk kemasan 50 gram dan Rp141.479.686 untuk kemasan 100 gram. Dengan demikian, peningkatan nilai tambah susu sapi melalui pengolahan menjadi permen susu milsuki gummy berpotensi menjadi solusi dalam optimalisasi pemanfaatan susu segar dan peningkatan pendapatan Cipta Rasa Farm.

Cipta Rasa Farm experienced a decline in income because part of its fresh cow’s milk was not absorbed by the market, so it was sold to KPS at a low price. This study aimed to analyze the feasibility of increasing the added value of cow’s milk by processing it into milsuki gummy milk candy as an effort to improve the utilization and selling value of fresh milk. The research methods used included financial analysis, non financial analysis, and the Hayami method. The results showed that the milsuki gummy business was feasible to run. Financially, the feasibility was indicated by an R/C ratio of 2,15, which was considered feasible because it was greater than 1. In addition, processing milk into candy increased the product’s added value by 69,68%. The milsuki gummy product reached its break even point at a sales value of IDR 135.521.887 for the 50 gram package and IDR 141.479.686 for the 100 gram package. Therefore, increasing the added value of cow’s milk through processing it into milsuki gummy milk candy has the potential to be a solution for optimizing the utilization of fresh milk and increasing the income of Cipta Rasa Farm the utilization of fresh milk and increasing the income of Cipta Rasa Farm.