Peningkatan Nilai Tambah Daging Domba menjadi Olahan Rendang Kemasan pada PT Agro Investama Malangbong

Abstract

PT Agro Investama Malangbong merupakan perusahaan industri peternakan domba pedaging. Daging domba merupakan produk mudah rusak. Tujuan dari penelitian ini yaitu menganalisis nilai tambah produk olahan daging domba, menganalisis kelayakan produk olahan daging domba, dan mengetahui rancangan model bisnisnya. Analisis nilai tambah menggunakan metode Hayami, kelayakan produk dianalisis melalui penyusunan perencanaan bisnis menggunakan metode kelayakan bisnis dengan aspek non finansial dan finansial, serta rancangan model bisnis menggunakan Business Model Canvas. Analisis nilai tambah menunjukkan rasio 43,02% dan keuntungan Rp73.253. Aspek non finansial memadai dan dapat dikatakan layak. Aspek finansial dinilai layak karena nilai NPV>0 yaitu Rp90.243.263, nilai IRR yaitu 88,92%, Net B/C 3,89, Gross B/C 1,16, PP yaitu 2 tahun 1 bulan, switching value penurunan penjualan sebesar 14,07% sudah mencapai batas toleransi sedangkan kenaikan harga daging domba masih dapat diterima hingga 38,88%. Rancangan model bisnis yang signifikan terdapat pada blok customer segments dan key activities.

PT Agro Investama Malangbong is a meat sheep farming industry company. Lamb meat is a perishable product. The aim of this research is to analyze the added value of processed lamb meat products, to analyze the feasibility of processed lamb meat products, and to determine the design of the business model. Analysis of added value using the Hayami method, product feasibility is analyzed through the preparation of business planning using the business feasibility method with non-financial and financial aspects, and the design of a business model using business model canvas. Value added analysis shows a ratio of 43,02% and a profit of Rp76,455. The non-financial aspect is adequate and can be said to be feasible. The financial aspect is considered feasible because the NPV value greater than 0 is Rp90.243.263, IRR 88,92%, Net B/C 3,89, Gross B/C 1,16, PP is 2 years 1 months, switching value sales decline of 14,07% has reached the tolerance limit while the increase in lamb meat prices is still acceptable up to 38,88%. Significant business model designs are found in the customer segments and key activities blocks.