| dc.contributor.advisor | Kurniawan, Fariz Am | |
| dc.contributor.author | RESTANIA, ATIKAH | |
| dc.date.accessioned | 2025-07-18T01:02:39Z | |
| dc.date.available | 2025-07-18T01:02:39Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/165235 | |
| dc.description.abstract | Tantangan industri susu nasional akibat kebijakan pemerintah terhadap
serapan susu lokal dan ketergantungan terhadap impor. Proyek akhir ini bertujuan
untuk mengkaji aspek pengelolaan dan analisis usaha susu segar di Cipta Rasa
Farm. Proyek akhir ini dilakukan pada bulan Oktober 2024 - Februari 2025
dengan mengumpulkan data primer dan sekunder dalam pengelolaan usaha,
strategi pemasaran, perusahaan serta keuangan. Data dianalisis secara deskriptif.
Hasil data menunjukan bahwa keuntungan yang diperoleh Cipta Rasa Farm
selama periode 4 bulan sebesar Rp 193.597.237. Keuntungan diperoleh dari
penjualan ke mitra Intan Yoghurt dan Mbok Darmi dengan total penerimaan Rp
499.569.000 dan total biaya sebanyak Rp 305.971.763 maka nilai R/C Ratio yaitu
1,63 yang artinya usaha penjualanan susu segar tersebut layak untuk dijalankan. | |
| dc.description.abstract | The national dairy industry faces challenges due to government policies
affecting the absorption of local milk and a heavy reliance on imports. This final
project aims to examine the management and business analysis aspects of fresh
milk production at Cipta Rasa Farm. The project was carried out from October
2024 to February 2025 by collecting both primary and secondary data related to
business management, marketing strategies, company operations and financial
performance. The data were analyzed descriptively. The results showed that Cipta
Rasa Farm generated a profit of Rp 193.597.237 over the four-month period. The
profit was obtained from sales to its partners Intan Yoghurt and Mbok Darmi with
a total revenue of Rp 499.569.000 and total costs of Rp 305.971.763 resulting in
an R/C Ratio of 1.63. This indicates that the fresh milk sales business is feasible
and profitable to run | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Pengelolaan dan Analisis Usaha Susu Sapi Segar di Cipta Rasa Farm Kabupaten Bogor Jawa Barat | id |
| dc.title.alternative | Management and Business Analysis of Dairy Cattle Operations at the Cipta Rasa Farm in Bogor Regency West Java | |
| dc.type | Tugas Akhir | |
| dc.subject.keyword | Business Analysis | id |
| dc.subject.keyword | Fresh Milk | id |
| dc.subject.keyword | Marketing | id |
| dc.subject.keyword | Bogor Regency | id |
| dc.subject.keyword | Cipta Rasa Farm | id |
| dc.subject.keyword | Cow Milk Business Management | id |
