Pengelolaan dan Analisis Produk Domba Aqiqah di CV Mitra Tani Farm Ciampea Bogor Jawa Barat

Abstract

MUHAMMAD GHIFARI RAFSANJANI. Pengelolaan dan Analisis Usaha Produk Domba Aqiqah di CV Mitra Tani Farm Ciampea Bogor Jawa Barat. Dibimbing oleh FARIZ AM KURNIAWAN

Ibadah kurban dan aqiqah yang melibatkan penyembelihan hewan seperti domba memiliki nilai spiritual dan kandungan gizi tinggi, terutama bagi keluarga pasca kelahiran anak. Penelitian ini bertujuan menganalisis pengelolaan dan kelayakan usaha Salamah Aqiqah. Metode yang digunakan mencakup perhitungan biaya total, penerimaan, keuntungan, BEP, R/C ratio, bauran pemasaran 4P, serta analisis SWOT. Hasil menunjukkan usaha dikelola secara sistematis dari pemilihan domba sesuai permintaan, pemotongan, pengolahan, hingga pengiriman ke konsumen. Selama lima bulan, Salamah Aqiqah menjual 59 paket dengan total 91 ekor domba, didominasi domba betina. Penerimaan mencapai Rp220.257.000, biaya total Rp191.762.122, dan keuntungan bersih Rp28.494.878. BEP telah terlampaui dan R/C ratio sebesar 1,14 menandakan usaha layak dan menguntungkan. Strategi pemasaran melalui pendekatan 4P diperkuat dengan SWOT. Usaha ini layak dikembangkan lebih lanjut dengan saran peningkatan kapasitas dan standardisasi SOP pengolahan.

MUHAMMAD GHIFARI RAFSANJANI. Management and Analysis of Aqiqah Lamb Product Business at CV Mitra Tani Farm Ciampea Bogor West Java. Supervised by FARIZ AM KURNIAWAN

Qurban and aqiqah, which involve slaughtering animals such as sheep, offer spiritual value and high nutritional benefits, especially for families after childbirth. This study aims to analyze the management and feasibility of the Salamah Aqiqah business. The methods used include calculations of total cost, revenue, profit, BEP, R/C ratio, 4P marketing mix, and SWOT analysis. Results The business operations are carried out systematically, starting from the selection of sheep based on customer demand, followed by slaughtering, processing, and delivery to consumers. Over five months, Salamah Aqiqah sold 59 packages using 91 sheep, mostly female. The total revenue reached IDR 220,257,000, with total costs of IDR 191,762,122 and a net profit of IDR 28,494,878. The BEP was exceeded, and the R/C ratio of 1.14 indicates the business is feasible and profitable. Marketing strategies used the 4P approach, supported by SWOT analysis. This aqiqah business is feasible for further development with suggestions to increase capacity and standardize processing SOPs.