dc.contributor.advisor | Fathin, Safira | |
dc.contributor.author | Widiastuti, Esty Sri | |
dc.date.accessioned | 2024-08-17T09:28:55Z | |
dc.date.available | 2024-08-17T09:28:55Z | |
dc.date.issued | 2024 | |
dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/157741 | |
dc.description.abstract | Kelompok Tani Sekar Gunung Gede merupakan perusahaan tanaman hias krisan di Kabupaten Cianjur. Setiap panen terdapat bunga krisan yang tidak diterima oleh konsumen B2B yaitu kategori grade B sebanyak 15% dari total produk yang dijual dengan harga rendah dan terkadang menjadi limbah. Salah satu alternatif adalah memanfaatkan krisan grade B menjadi produk sabun alami krisan. Tujuan dari penelitian ini ialah menganalisis karateristik konsumen, aspek non finansial, finansial, dan besarnya nilai tambah produk sabun alami krisan. Penelitian ini menggunakan alat analisis R/C ratio dan metode Hayami untuk analisis nilai tambah. Hasil penelitian menunjukkan bahwa karakteristik konsumen sabun alami krisan ialah konsumen spa, wanita berusia 26-40 tahun yang berada pada kelas sosial atas dan menyukai perawatan kulit. R/C ratio dari sabun alami varian original dan ocean mist masing-masing lebih dari satu yaitu sebesar 1,43 dan 1,36 yang artinya usaha tersebut menguntungkan. Analisis nilai tambah menunjukkan bahwa rasio nilai tambah sabun alami krisan varian original sebesar 93,14% dan varian ocean mist sebesar 92,67%, nilai ini termasuk kategori tinggi. | |
dc.description.abstract | The Sekar Gunung Gede Farmers Group is a chrysanthemum ornamental plant company located in Cianjur Regency. Every harvest there are chrysanthemum flowers that are not accepted by B2B consumers, namely the grade B category, which is 15% of the total product sold at low prices and sometimes becomes waste. One alternative is to use grade B chrysanthemum flowers to make chrysanthemum natural soap products. The aim of this research is to analyze consumer characteristics, non-financial aspects, financial aspects, and the amount of added value of natural chrysanthemum soap products. This research uses the R/C Ratio analysis tool and the Hayami method for added value analysis. The research results show that the characteristics of natural chrysanthemum soap consumers are spa consumers, women aged 26-40 years who are in the upper social class and like skin care. The R/C ratio of natural soap for the original and ocean mist variants more than one, that are 1.43 and 1.36, which means this business is worth developing. The added value analysis shows that the added value ratio of the original variant of chrysanthemum natural soap is 93,14% and the ocean mist variant is 92,67%, this value is included in the high category. | |
dc.description.sponsorship | | |
dc.language.iso | id | |
dc.publisher | IPB University | id |
dc.title | Analisis Pengembangan Bisnis dan Nilai Tambah Sabun Alami Krisan pada Kelompok Tani Sekar Gunung Gede | id |
dc.title.alternative | Business Development Analysis and Added Value of Chrysanthemum Natural Soap in The Sekar Gunung Gede Farmers Group | |
dc.type | Tugas Akhir | |
dc.subject.keyword | added value | id |
dc.subject.keyword | R/C ratio | id |
dc.subject.keyword | chrysanthemum natural soap | id |