Pengembangan Ekowisata Budaya di Kampung Tajur Desa Pasanggrahan Kecamatan Bojong Kabupaten Purwakarta

Abstract

Kampung Tajur memiliki potensi sumber daya budaya yang beragam namun belum dimanfaatkan secara maksimal sehingga diperlukan pengembangan ekowisata budaya agar potensi tersebut dapat dioptimalkan. Penelitian ini bertujuan untuk mengidentifikasi potensi sumber daya budaya; mengidentifikasi karakteristik, persepsi dan kesiapan masyarakat; mengidentifikasi karakteristik, persepsi dan kesiapan pengelola; mengidentifikasi karakteristik, motivasi dan preferensi wisatawan; dan menyusun output berupa media promosi dan program wisata di Kampung Tajur. Penelitian dilakukan menggunakan metode observasi, wawancara, kuesioner dan studi literatur. Data dianalisis secara kualitatif dan kuantitatif menggunakan skala likert 1-5. Hasil penelitian menunjukkan bahwa terdapat 85 potensi sumber daya ekowisata budaya di Kampung Tajur. Masyarakat dan pengelola sangat siap dan sangat setuju terhadap pengembangan ekowisata budaya di Kampung Tajur. Berdasarkan hasil identifikasi menghasilkan program wisata harian “JEDA”, program wisata bermalam “BEDA”, media promosi visual dan audiovisual.

Tajur Village has diverse potential cultural resources but has not been utilized optimally so that the development of cultural ecotourism is needed so that this potential can be optimized. This research aims to identify the potential of cultural resources; identify the characteristics, perceptions and readiness of the community; identify the characteristics, perceptions and readiness of managers; identify the characteristics, motivations and preferences of tourists; and compile output in the form of promotional media and tourism programs in Tajur Village. The research was conducted using observation, interview, questionnaire and literature study methods. Data were analyzed qualitatively and quantitatively using a Likert scale of 1-5. The results showed that there were 85 potential cultural ecotourism resources in Tajur Village. The community and managers are very ready and strongly agree to the development of cultural ecotourism in Tajur Village. Based on the identification results, the daily tour program "JEDA", overnight tour program "BEDA", visual promotional media and audiovisual produced.