Pengembangan Ekowisata Budaya di Kampung Tajur Desa Pasanggrahan Kecamatan Bojong Kabupaten Purwakarta
Date
2024Author
Dani, Nurul Akbar
Rahayu, Kania Sofiantina
Rahmani, Natasha Indah
Metadata
Show full item recordAbstract
Kampung Tajur memiliki potensi sumber daya budaya yang beragam namun
belum dimanfaatkan secara maksimal sehingga diperlukan pengembangan
ekowisata budaya agar potensi tersebut dapat dioptimalkan. Penelitian ini
bertujuan untuk mengidentifikasi potensi sumber daya budaya; mengidentifikasi
karakteristik, persepsi dan kesiapan masyarakat; mengidentifikasi karakteristik,
persepsi dan kesiapan pengelola; mengidentifikasi karakteristik, motivasi dan
preferensi wisatawan; dan menyusun output berupa media promosi dan program
wisata di Kampung Tajur. Penelitian dilakukan menggunakan metode observasi,
wawancara, kuesioner dan studi literatur. Data dianalisis secara kualitatif dan
kuantitatif menggunakan skala likert 1-5. Hasil penelitian menunjukkan bahwa
terdapat 85 potensi sumber daya ekowisata budaya di Kampung Tajur.
Masyarakat dan pengelola sangat siap dan sangat setuju terhadap pengembangan
ekowisata budaya di Kampung Tajur. Berdasarkan hasil identifikasi menghasilkan
program wisata harian “JEDA”, program wisata bermalam “BEDA”, media
promosi visual dan audiovisual. Tajur Village has diverse potential cultural resources but has not been
utilized optimally so that the development of cultural ecotourism is needed so that
this potential can be optimized. This research aims to identify the potential of
cultural resources; identify the characteristics, perceptions and readiness of the
community; identify the characteristics, perceptions and readiness of managers;
identify the characteristics, motivations and preferences of tourists; and compile
output in the form of promotional media and tourism programs in Tajur Village.
The research was conducted using observation, interview, questionnaire and
literature study methods. Data were analyzed qualitatively and quantitatively
using a Likert scale of 1-5. The results showed that there were 85 potential
cultural ecotourism resources in Tajur Village. The community and managers are
very ready and strongly agree to the development of cultural ecotourism in Tajur
Village. Based on the identification results, the daily tour program "JEDA",
overnight tour program "BEDA", visual promotional media and
audiovisual produced.
Collections
- UT - Ecotourism [94]