dc.contributor.advisor | Martawijaya, Elang Ilik | |
dc.contributor.author | Azzahra, Addina Shafira | |
dc.date.accessioned | 2024-08-12T02:39:10Z | |
dc.date.available | 2024-08-12T02:39:10Z | |
dc.date.issued | 2024 | |
dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/157139 | |
dc.description.abstract | Stroberi grade C yang dihasilkan Kopontren Alif biasanya dijual dengan
harga rendah sehingga menyebabkan keuntungan yang diperoleh tidak optimal.
Penelitian ini bertujuan untuk merumuskan ide pengembangan bisnis berdasarkan
analisis SWOT, menganalisis perancanaan bisnis sirup stroberi menggunakan
pendekatan business model canvas (BMC), dan menganalisis kelayakan
perencanaan bisnis sirup stroberi berdasarkan aspek finansial kelayakan bisnis.
Berdasarkan hasil penelitian, strategi pengembangan bisnis pada komoditas stroberi
melalui analisis SWOT dan BMC dengan mendirikan unit bisnis olahan stroberi
yaitu sirup stroberi. Hasil analisis finansial pada kriteria investasi menunjukkan
bahwa bisnis layak dijalankan dengan nilai NPV sebesar Rp350.133.830 (NPV >
0), IRR sebesar 98% (IRR > i), Net B/C sebesar 4,48 (Net B/C > 1), Gross B/C
sebesar 1,22 (Gross B/C > 1), Payback period selama 2 tahun 5 bulan (PP < umur
bisnis). Analisis switching value menunjukkan toleransi maksimum penurunan
harga produk dan volume produksi sirup stroberi sebesar 18,61%, dan toleransi
maksimum kenaikan harga stroberi sebesar 152,66%. | |
dc.description.abstract | Grade C strawberries produced by Kopontren Alif are usually sold at low
prices, causing the profits to be not optimal. This research aims to formulate
business development ideas based on SWOT analysis, analyze the strawberry syrup
business plan using the business model canvas (BMC) approach, and analyze the
feasibility of planning a strawberry syrup business based on the financial aspects of
business feasibility. Based on the research results, the business development
strategy for strawberry commodities through SWOT analysis and BMC by
establishing a strawberry processing business unit is strawberry syrup. The results
of the financial analysis using investment criteria show that the business is feasible
to run with an NPV value of IDR348,343,889 (NPV > 0), IRR is 98% (IRR > i),
Net B/C is 4.48 (Net B/C > 1), Gross B/ C is 1.22 (Gross B/C > 1), payback period
is 2 years 5 months (PP< business age). Switching value analysis shows a maximum
tolerance for product price decreases and strawberry syrup production volume of
18.61%, and a maximum tolerance for strawberry price increases of 152.66%. | |
dc.description.sponsorship | | |
dc.language.iso | id | |
dc.publisher | IPB University | id |
dc.title | Pendirian Unit Bisnis Sirup Stroberi di Kopontren Alif (Al-Ittifaq) Kabupaten Bandung | id |
dc.title.alternative | Business Unit Establishment of Strawberry Syrup at Kopontren Alif (Al-Ittifaq) Bandung Regency | |
dc.type | Tugas Akhir | |
dc.subject.keyword | SWOT analysis | id |
dc.subject.keyword | business model canvas | id |
dc.subject.keyword | business feasibility analysis | id |
dc.subject.keyword | Kopontren Alif | id |
dc.subject.keyword | strawberry syrup | id |