dc.contributor.advisor | Nurhayati, Popong | |
dc.contributor.author | Putri, Angelina | |
dc.date.accessioned | 2024-08-10T10:16:34Z | |
dc.date.available | 2024-08-10T10:16:34Z | |
dc.date.issued | 2024 | |
dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/157099 | |
dc.description.abstract | Mie instan jagung adalah produk mie berbahan dasar tepung jagung 100%. Rasa mie instan jagung tidak jauh berbeda dengan rasa mie terigu yang sekarang tersedia di toko-toko. Mie instan jagung dapat dikonsumsi oleh para penderita autisme, diabetes dan juga pada orang-orang yang memiliki hipersensitif pada protein terigu. Penelitian dilakukan untuk mengetahui preferensi konsumen terhadap mie instan jagung dan menganalisis kelayakan unit bisnis baru berdasarkan analisis aspek finansial dan non finansial. Penelitian ini menggunakan teknik purposive sampling dengan responden sejumlah 50 orang. Analisis data menggunakan analisis deskriptif, analisis konjoin dan analisis kelayakan bisnis. Berdasarkan hasil penelitian diperoleh atribut yang menjadi kesukaan konsumen adalah aroma harum dan yang dianggap penting oleh konsumen adalah rasa. Hasil analisis kelayakan finansial dan non finansial menunjukkan bahwa bisnis mie instan jagung dinyatakan layak untuk dijalankan dilihat dari nilai NPV yang diperoleh yaitu Rp 315.977.161, nilai IRR sebesar 13%, nilai Net B/C sebesar 1,53, nilai Gross B/C sebesar 1,26 dan nilai payback period selama 6 tahun 3 bulan. | |
dc.description.abstract | Corn instant noodles are noodle products made from 100% corn flour. The taste of corn instant noodles is not much different from the taste of wheat noodles that are now available in stores. Corn instant noodles can be consumed by people with autism, diabetes and also people who are hypersensitive to wheat protein. The study was conducted to determine consumer preferences for corn instant noodles and analyze the feasibility of a new business unit based on the analysis of financial and non-financial aspects. This research used purposive sampling technique with 50 respondents. Data analysis used descriptive analysis, conjoin analysis and business feasibility analysis. Based on the results of the study, the attribute that is the favorite of consumers is fragrant aroma and what is considered important by consumers is taste. The results of the financial and non-financial feasibility analysis show that the corn instant noodle business is declared feasible to run seen from the NPV value obtained which is IDR 315,977,161, IRR value of 13%, Net B/C value of 1.53, Gross B/C value of 1.26 and payback period value for 6 years and 3 months. | |
dc.description.sponsorship | | |
dc.language.iso | id | |
dc.publisher | IPB University | id |
dc.title | Kajian Kelayakan Bisnis dan Preferensi Konsumen Terhadap Produk Inovatif Mie Instan Jagung di Gapoktan Karya Tani Sukabumi | id |
dc.title.alternative | Business Feasibility Study and Consumer Preferences for Innovative Corn Instant Noodle Product at Gapoktan Karya Tani Sukabumi | |
dc.type | Tugas Akhir | |
dc.subject.keyword | business feasibility analysis | id |
dc.subject.keyword | conjoint analysis | id |
dc.subject.keyword | consumer preferences | id |
dc.subject.keyword | corn instant noodles | id |