dc.contributor.advisor | Kuntari, Wien | |
dc.contributor.author | Wati, Yanti Amalia | |
dc.date.accessioned | 2024-07-29T02:26:35Z | |
dc.date.available | 2024-07-29T02:26:35Z | |
dc.date.issued | 2024 | |
dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/154957 | |
dc.description.abstract | Persaingan usaha dan adanya penurunan penjualan berdampak pada penurunan pendapatan yang menyebabkan perusahaan perlu melakukan pengembangan produk melalui preferensi konsumen guna meningkatkan pendapatan. Penelitian ini bertujuan untuk menganalisis preferensi konsumen terhadap paket katering akikah melalui kombinasi atribut-atribut produk yang memengaruhi konsumen, mengimplementasikan rancangan pengembangan produk paket katering akikah melalui preferensi konsumen di CV Subang Aqiqah, dan menganalisis perbandingan keuntungan sebelum dan setelah penelitian menggunakan analisis R/C ratio. Metode analisis yang digunakan yaitu analisis deskriptif, konjoin, dan R/C ratio. Hasil penelitian menunjukkan secara berurutan konsumen lebih menyukai paket katering akikah dengan harga = Rp2.000.000, rasa bumbu sate berupa bumbu kacang, kemasan berupa bento, dan olahan hewan akikah berupa sate dan gulai. Melalui analisis preferensi konsumen juga menghasilkan pengembangan produk paket katering akikah dengan pendekatan marketing mix (7P) berupa produk paket “HEBAT”. Selain itu, adanya paket “HEBAT” meningkatkan nilai R/C ratio sebesar 33,91% sehingga perusahaan diharapkan dapat meningkatkan promosi dalam memperkenalkan paket “HEBAT”. | |
dc.description.abstract | Business competition and a decrease in sales have an impact on decreasing income, which causes companies to need to develop products based on consumer preferences in order to increase income. This research aims to analyze consumer preferences for akikah catering packages through a combination of product attributes that influence consumers, implement a product development design for akikah catering packages through consumer preferences at CV Subang Aqiqah, and analyze the comparison of profits before and after research using R/C ratio analysis. The analytical methods are descriptive analysis, conjoint analysis, and R/C ratio. The research results show that consumers prefer the akikah catering package with a price of = IDR 2,000,000, the taste of satay seasoning in the form of peanut sauce, packaging in the form of bento, and processed akikah animals in the form of satay and curry. Through analysis of consumer preferences, it also resulted in the development of akikah catering package products using a marketing mix (7P) approach in the form of | |
dc.description.sponsorship | | |
dc.language.iso | id | |
dc.publisher | IPB University | id |
dc.title | Pengembangan Produk pada CV Subang Aqiqah melalui Preferensi Konsumen terhadap Paket Katering Akikah | id |
dc.title.alternative | Product Development on CV Subang Aqiqah through Consumer Preference for Akikah Catering Package | |
dc.type | Tugas Akhir | |
dc.subject.keyword | conjoint analysis | id |
dc.subject.keyword | marketing mix | id |
dc.subject.keyword | consumer preference | id |
dc.subject.keyword | akikah catering | id |