Persepsi Santri dalam Mengkonsumsi Susu Kambing (Studi Kasus di Pondok Pesantren Modern Sahid Desa Gunung Menyan Kecamatan Pamijahan Kabupaten Bogor)

Abstract

The objectives of this study were: 1) to identify characteristic and perception of students of PPMSGM about milk goat products and their consumption decisions; 2) to analyze the correlation between characteristic of consumers and their perception toward milk goat product and 3) to analyze correlation between perception toward milk goat and their consumption decision. The sample of this study was 86 people and taken by using accidental sampling. Primary data was obtained by questionnaire and interview to student and official members of PPMSGM. Secondary data was obtained from relevant institutions which related to this research topic. Data were analyzed by descriptive and correlation analyses by using Rank Spearman, Chi Square and statistical test. The results were: 1) no correlation among age, sexes, and respondents’ perception of milk goat; 2) a negative correlation between income and respondents’ perception; 3) a positive correlation between source of information and flavor and benefit; 4) a positive correlation between product knowledge and package; 5) a positive correlation between taste and consumption decision. Almost positive the student perception toward milk goat and they also decided to consume it.