Komunikasi Pembelajaran dalam Penggunaan Screenhouse di Kecamatan Pacet Kabupaten Cianjur

Abstract

The development of the agricultural sector is directed at increasing the production and productivity of agricultural commodities to increase the welfare of the farming community. However, in its implementation, there are various obstacles, including climate change. The impact of climate change results in lo of up to 40 percent in the agricultural sector. Adaptation of climate-smart behavior needs to be increased to reduce the risk of losses in the agricultural sector due to climate change, one of which is by using techno which is Screenhouse as a plant house at an affordable price, can overcome the problem of climate change in Indonesia. The research was conducted on horticultural farmers who already know screenhouse agricultural technology, both those who have used it and those who have not used it, with as many as 70 respondents. The number of samples is determined through the minimum number of samples used in the SEM-PLS analysis, namely ten times the number of indicators in the latent variables using nonprobability sampling techniques and purposive sampling. The research was conducted for one month. Data was collected through interview techniques using a structured questionnaire. Data were analyzed using the SEM-PLS analysis technique through the SmartPLS application. The results showed that the behavior of farmers in using screenhouses was low because most of them had not used screenhouses. Farmers who have used screenhouses in the simple version have yet to be equipped with complete technology (drip irrigation, temperature control, sprinklers, blowers). Factors influencing farmer behavior in imitating the model using a screenhouse are personal factors at 55,8 percent, environmental factors at 26,8 percent, and environmental factors through personal mediation factors at 33,8 percent. The higher of the farmer's knowledge, understanding, yield expectations, and interest in the screenhouse, the more farmers' behavior using the screenhouse will increase. Increasing farmers' perceptions of the characteristics of models/figures to emulate and support from social groups will improve farmer behavior in using screenhouses. This is in accordance with Albert Bandura's theory, Social Cognitive Theory which shows a relationship between personal factors, environmental factors, and individual behavior. The environment has a role in the learning process by individuals by observing and imitating the behavior of others. Suggestions for the government, especially those dealing with agricultural extension activities, are the socialization of screenhouse technology, especially for farmers unfamiliar with it. This will provide knowledge to farmers about the benefits, and costs of making and how to use and maintaining screenhouses. In addition, it needs to be supported by a demonstration plot on the use of screenhouses on farmer's land.