Pengaruh Kompetensi Kewirausahaan Terhadap Kinerja Usaha Kuliner Di Banjarbaru Kalimantan Selatan.
Date
2023Author
Purnamasari, Ni Made Windy Widyastuti
Burhanuddin
Jahroh, Siti
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Show full item recordAbstract
Micro and small culinary businesses in Banjarbaru have the largest number
of increases compared to other fields. The online marketing system from 2017 to
2019 has increased by 14%, culinary business actors are starting to switch to
online because their products are quickly known by the Banjarbaru community.
Food and beverage sellers who use offline and online marketing systems, their
shops are more crowded with customers. Food and beverage business actors who
only use an offline marketing system, the shop is empty of customers. Business
actors who make products faster to be served to customers are more attractive to
customers to visit the store. Based on this condition, it means that there are
differences in the competence of business actors in managing the business.
Therefore, the purpose of this study is to determine entrepreneurial competence,
individual characteristics and psychological characteristics, external factors and
performance, analyze the influence of entrepreneurial competence and factor
external on the performance of culinary businesses in Banjarbaru and analyze the
inf luence individual characteristics and psychological characteristics and factor
external on the entrepreneurial competence. Respondents in this study were
culinary entrepreneurs with a total of 210 people who were determined by the
survey method. Survey was carried out on February 2021-May 2021. Data
analysis in this study used the Structural Equation Model (SEM) with the help of
AMOS software.
The results showed that, first, the age of the most dominant respondents who
were still productive was 18-39 years old. Culinary business owners have high
technical skills, relationship skills and customer service skills. Respondents have
different tenacity slogans. Respondents promote and sell in stores and online
applications. Culinary business owners make their products quickly. The
government provides assistance in the form of bazaar facilities. The acceptance
received by culinary business owners is high. Second, individual characteristics
and psychological characteristics have a positive and significant impact on
entrepreneurial competence. Entrepreneurs who have high tenacity. Respondents
have the motivation to help the family economy. External factors have no effect
on entrepreneurial competence because respondents feel that the community does
not help in improving the ability of respondents.Third, entrepreneurial
competence and external factors have a positive and significant impact on
business performance. The manifest variable of entrepreneurial competency that
has the greatest reflection is technical ability. The ability of culinary business
owners to be able to make their own products and know each process. Acceptance
increases by increasing capabilities in product manufacture and product
promotion, as well as the help of external factors.
Collections
- MT - Economic and Management [2970]