Analisis Unggahan Sosial Media pada Instagram Rachel Vennya Menggunakan Importance Performance Analysis
Abstract
Instagram is one of the social media applications that can publish photos or videos
for its users. Rachel Vennya is a well-known Instagram user who has more than five
million followers. This research was conducted to see the expected posts by Rachel
Vennya's followers on Instagram. Through the importance-performance analysis (IPA) it
will be known the types of posts that are interesting and need to be increased in
publication. This study's two IPA approaches, namely expected performance analysis
(EPA) and importance-performance matrix analysis (IPMA). The results of each analysis
are then mapped into a Cartesian diagram so that it is known that several posts increase
follower loyalty and posts that need to be increased or decreased. After comparing the
two Cartesian diagrams, it is known that there is no difference in the placement of
variables between the two analyzes. Posts that deserve to be maintained include
Motivation, Cooking, Family, and posts considered excessive in the publication are
Business and Endorsements. Furthermore, customer satisfaction index (CSI) analysis
was carried out to see follower satisfaction. The CSI value obtained is 72.69, which
indicates the follower satisfaction index belongs to the satisfied criteria. Instagram is one of the social media applications that can publish photos or videos
for its users. Rachel Vennya is a well-known Instagram user who has more than five
million followers. This research was conducted to see the expected posts by Rachel
Vennya's followers on Instagram. Through the importance-performance analysis (IPA) it
will be known the types of posts that are interesting and need to be increased in
publication. This study's two IPA approaches, namely expected performance analysis
(EPA) and importance-performance matrix analysis (IPMA). The results of each analysis
are then mapped into a Cartesian diagram so that it is known that several posts increase
follower loyalty and posts that need to be increased or decreased. After comparing the
two Cartesian diagrams, it is known that there is no difference in the placement of
variables between the two analyzes. Posts that deserve to be maintained include
Motivation, Cooking, Family, and posts considered excessive in the publication are
Business and Endorsements. Furthermore, customer satisfaction index (CSI) analysis
was carried out to see follower satisfaction. The CSI value obtained is 72.69, which
indicates the follower satisfaction index belongs to the satisfied criteria.