| dc.contributor.advisor | Putri, Eka Intan Kumala | |
| dc.contributor.advisor | Pramudita, Danang | |
| dc.contributor.author | Faza, Shafia Maulidina | |
| dc.date.accessioned | 2021-07-27T04:44:10Z | |
| dc.date.available | 2021-07-27T04:44:10Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/107850 | |
| dc.description.abstract | Perubahan pola konsumsi masyarakat menyebabkan pertambahan jumlah
sampah, khususnya sampah plastik. Salah satu jenis sampah plastik yaitu sampah
plastik perawatan tubuh berupa botol sabun mandi plastik HDPE. Masyarakat
didorong untuk merubah perilaku ke arah green consumer behavior dengan cara
beralih ke produk ramah lingkungan. Penelitian ini bertujuan untuk (1)
menganalisis persepsi masyarakat dalam penerapan green consumer behavior, (2)
menganalisis perilaku masyarakat dalam menerapkan green consumer behavior, (3)
menganalisis faktor yang mempengaruhi masyarakat dalam menerapkan green
consumer behavior, dan (4) mengestimasi manfaat ekonomi dari penerapan green
consumer behavior. Metode yang digunakan untuk menganalisis yaitu analisis
deskriptif, conjoint analysis, analisis perubahan biaya, dan benefit transfer. Hasil
penelitian menunjukkan bahwa responden tertarik menerapkan green consumer
behavior untuk menjaga kelestarian lingkungan serta berkontribusi dalam
mengurangi pengeluaran sehari-hari. Faktor yang paling mempengaruhi hal
tersebut yaitu ukuran kemasan produk. Penerapan tersebut dapat menghemat
pengeluaran sehari-hari sebesar Rp143.160 per tahun, serta menghemat biaya
akibat dampak lingkungan sebesar Rp182.403 per 100 pengguna per tahun. | id |
| dc.description.abstract | Changes in people's consumption patterns would increase the amount of
waste, especially plastic waste. One type of plastic waste is body care plastic
packaging in the form of HDPE plastic soap bottles. People are encouraged to
change their behavior towards green consumer behavior. This study aims to (1)
analyze public perceptions in the application of green consumer behavior, (2)
analyze public behavior in applying green consumer behavior, (3) analyze factors
that influence people to move towards green consumer behavior, and (4) estimate
the economic benefits of implementing green consumer behavior. This study
employ descriptive analysis, conjoint analysis, cost analysis, and benefit transfer.
Based on the result respondents were interested in implementing green consumer
behavior to preserve the environment and to reduce daily expenses. The most
influencing factor in green consumer behavior application is the size of the
packaging. The application can save daily expenses up to IDR 143,160 per year,
and environmental costs up IDR 182,403 per 100 users per year. | id |
| dc.language.iso | id | id |
| dc.publisher | IPB University | id |
| dc.title | Estimasi Manfaat Ekonomi Penerapan Green Consumer Behavior pada Produk Kemasan Plastik (Studi Kasus: Kota Tangerang Selatan, Provinsi Banten) | id |
| dc.title.alternative | Economic Benefits Estimation Green Consumer Behavior Implementation for Plastic Packaged Product (Case Study: Tangerang Selatan City, Banten Province) | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | community behavior | id |
| dc.subject.keyword | economic benefits | id |
| dc.subject.keyword | green consumer behavior | id |
| dc.subject.keyword | HDPE plastic | id |
| dc.subject.keyword | plastic waste | id |
