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http://repository.ipb.ac.id/handle/123456789/155279
Title: | Penulisan Naskah Video Iklan untuk Promosi Agro Eduwisata Organik Mulyaharja dalam Meningkatkan Jumlah Pengunjung |
Other Titles: | Writing Advertisement Video Scripts for Promoting Mulyaharja Organic Agro-Ecotourism in Increasing Visitor Numbers |
Authors: | Pambudy, Rachmat Ulya, Enden Darjatul ISTIGHFARIANI, BUNGA |
Issue Date: | 2024 |
Publisher: | IPB University |
Abstract: | Penulisan naskah video iklan merupakan langkah awal dalam proses pembuatan iklan yang memiliki tujuan untuk menarik perhatian audiens. Pembuatan video iklan ini juga dibuat berdasarkan kebutuhan akan peningkatan jumlah pengunjung AEWO yang setiap tahunnya mengalami penurunan. Tujuan penulisan Laporan Proyek Akhir ini yaitu untuk memproduksi penulisan naskah video iklan AEWO dan menerapkan teknik AIDCA (attention, interest, desire, conviction, action) dalam penulisan naskah video iklan. Pengumpulan data dilakukan di Agro Eduwisata Organik Mulyaharja terhitung dari Januari – April 2024 dengan teknik pengumpulan data melalui parisipasi aktif, observasi, wawancara, dan studi pustaka. Pembuatan video iklan AEWO memiliki gambaran besar yaitu bagi pengunjung yang mulai merasakan penat dalam menjalani aktivitas sehari-harinya dapat menenangkan pikiran dengan menikmati keindahan alam di AEWO. Proses ini terdiri dari beberapa tahapan seperti riset, pengembangan konsep, penulisan naskah, persetujuan dan scripting. Penulisan naskah AEWO menggunakan konsep penulisan struktur naratif, yang menceritakan sebab-akibat. Teknik penulisan yang efektif yaitu dengan menggunakan formula AIDCA. Writing a video advertisement script is the initial step in the advertising production process aimed at capturing the audience's attention. This advertisement video is created based on the need to increase the number of visitors to AEWO, which has been declining annually. The purpose of writing this Final Project Report is to produce the AEWO video advertisement script and apply the AIDCA technique (attention, interest, desire, conviction, action) in the scriptwriting process. Data collection was conducted at Agro Eduwisata Organik Mulyaharja from January to April 2024 using active participation, observation, interviews, and literature study techniques. The overall concept of the AEWO advertisement video is that visitors who start feeling tired from their daily activities can relax their minds by enjoying the natural beauty at AEWO. This process consists of several stages such as research, concept development, scriptwriting, approval, and scripting. The AEWO scriptwriting uses a narrative structure concept, which tells a cause-and-effect story. The effective writing technique is using the AIDCA formula. |
URI: | http://repository.ipb.ac.id/handle/123456789/155279 |
Appears in Collections: | UT - Digital Communication and Media |
Files in This Item:
File | Description | Size | Format | |
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cover_J0301201242_2427db89e31a41f5bef5bca050b9b5b0.pdf | Cover | 1.96 MB | Adobe PDF | View/Open |
fulltext_J0301201242_80c84287c44141a5b5a7e57cd05cb12f.pdf Restricted Access | Fulltext | 1.98 MB | Adobe PDF | View/Open |
lampiran_J0301201242_43335087a89c45d7a318a95d14ad4beb.pdf Restricted Access | Lampiran | 2.29 MB | Adobe PDF | View/Open |
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