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http://repository.ipb.ac.id/handle/123456789/154200
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DC Field | Value | Language |
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dc.contributor.advisor | Nurhidayati, Vieta Annisa | |
dc.contributor.author | Husein, Nabil Mafazi | |
dc.date.accessioned | 2024-07-18T07:35:12Z | |
dc.date.available | 2024-07-18T07:35:12Z | |
dc.date.issued | 2024 | |
dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/154200 | |
dc.description.abstract | Strategi pemasaran digital menggunakan media TikTok merupakan salah satu strategi pemasaran digital yang sedang banyak digunakan dikalangan UMKM pada saat ini. Tujuan penelitian ini yaitu menerapkan strategi pemasaran digital menggunakan media TikTok pada usaha mikro kecil menengah Tagoya dan juga untuk meningkatkan brand awareness dan penjualan produk. Desain yang digunakan adalah konkuren triangulasi yang dimana data kualitatif didapatkan dari hasil observasi langsung, wawancara dengan konsumen dan hasil pengamatan terhadap media sosial TikTok. Data kuantitatif didapatkan dari hasil pembukuan penjualan UMKM Tagoya, jumlah like di media sosial TikTok UMKM Tagoya, dan jumlah view di media sosial TikTok UMKM Tagoya. Data tersebut diolah dan dianalisis secara statistik menngunakan uji rank spearman untuk mengetahui hubungan antara jumlah like dengan total penjualan dan jumlah view dengan total penjualan. Hasil dari dua data tersebut menyatakan bahwa jumlah like berpengaruh dalam peningkatan pendapatan penjualan UMKM Tagoya dan juga jumlah view berpengaruh dalam peningkatan pendapatan penjualan UMKM Tagoya. | |
dc.description.abstract | Digital marketing strategies using TikTok media are one of the digital marketing strategies that are widely used among MSMEs at this time. The purpose of this research is to implement a digital marketing strategy using TikTok media in Tagoya micro, small and medium enterprises and also to increase brand awareness and product sales. The design used is a triangulation concurrency where qualitative data is obtained from direct observations, interviews with consumers and observations of TikTok social media, for quantitative data obtained from the sales bookkeeping of Tagoya MSMEs, the number of likes on TikTok MSME Tagoya social media, and the number of views on TikTok MSME Tagoya social media, the data was processed and analyzed statistically using the spearman rank test to determine the relationship between the number of likes and total sales and the number of views with total sales. The results of the two data stated that the number of likes had an effect on increasing the sales revenue of Tagoya MSMEs and also the number of views had an effect on increasing the sales revenue of Tagoya MSMEs. | |
dc.description.sponsorship | - | |
dc.language.iso | id | |
dc.publisher | IPB University | id |
dc.title | Strategi Pemasaran Digital Pada Usaha Mikro Kecil Menengah Tagoya Menggunakan Media TikTok | id |
dc.title.alternative | Digital Marketing Strategy in Tagoya Micro, Small and Medium Eterprises Using TikTok Media | |
dc.type | Tugas Akhir | |
dc.subject.keyword | Digital marketing strategy | id |
dc.subject.keyword | UMKM Tagoya | id |
dc.subject.keyword | TikTok social media | id |
Appears in Collections: | UT - Management of Food Service and Nutrition |
Files in This Item:
File | Description | Size | Format | |
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cover_J0306201090_18eebc0c58f241c78948a4d816df5bf4.pdf | Cover | 2.13 MB | Adobe PDF | View/Open |
fulltext_J0306201090_be90ff999d6a4160ae5589a39f484911.pdf Restricted Access | Fulltext | 2.37 MB | Adobe PDF | View/Open |
lampiran_J0306201090_fc5e454ea11845e588a2f160a95015a4.pdf Restricted Access | Lampiran | 6.57 MB | Adobe PDF | View/Open |
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