Analisis Sikap Angka Ideal Terhadap Produk Jus Jeruk

dc.contributor.author	Sumarwan, Ujang
dc.date.accessioned	2016-10-10T02:33:45Z
dc.date.available	2016-10-10T02:33:45Z
dc.date.issued	2001-07-01
dc.identifier.issn	0216-9363
dc.identifier.uri	http://repository.ipb.ac.id/handle/123456789/81670
dc.description.abstract	The purpose of this study was to examine the consumers’ attitudes toward orange juice products of two different brands. The organoleptic test were conducted for collecting the data from respondents who were purposively selected in Bogor. The respondents were asked to evaluate six attributes of orange juice products on a 5 point scale, based on the Ideal-Point Model of Attitude. The results showed that of the six attributes, the orange content perceived to be the most important attribute. The Ideal-Point Attitude Model score for BUAVITA brands were lowe than ABC Brands, indicating that respondents were more favorable toward BUAVITA and ABC orange juice.
dc.language.iso	id	id
dc.publisher	Media Gizi dan Keluarga	id
dc.title	Analisis Sikap Angka Ideal Terhadap Produk Jus Jeruk	id
dc.title.alternative	An Analysis of Ideal Attitude Model toward Orange Juice Product	id
dc.type	Article	id
dc.subject.keyword	produk jus jeruk	id
dc.subject.keyword	analisis sikap	id
dc.subject.keyword	angka ideal	id