View Item 
      •   IPB Repository
      • IPBana
      • Published By Media
      • View Item
      •   IPB Repository
      • IPBana
      • Published By Media
      • View Item
      JavaScript is disabled for your browser. Some features of this site may not work without it.

      Analisis Persepsi Popularitas, Kualitas, dan Harga serta Hubungannya dengan Konsumsi Berbagai Merek Minyak Goreng

      Thumbnail
      View/Open
      022 2000 UJANG SUMARWAN PERCEIVED QUALITY PRICE CONSUMPTION COOKING OIL.pdf (5.305Mb)
      Date
      2000-07-01
      Author
      Sumarwan, Ujang
      Metadata
      Show full item record
      Abstract
      The purpose of this study was to identify brands of fried oil consumed by consumers, to examine consumers’ perceptions of brands’ popularity, quality, and price, and to analyze the relationships among perception of brands’ popularity, quality, and brands’ consumption. Dara were collected from 150 graduate students of IPB in March 2000. The results of the study showed three brands of fried oil: Bimoli, Filma, and Tropical were most likely to be consumed by respondents. Respondents perceived Bimoli as the most popular brands, followed by Filma, and Tropical. However, majority of respondents perceived Filma as the best quality of brands, followed Bimoli and Tropical. The majority of respondents also perceived Filma as the most expensive brands, followed by Bimoliand Sunrice. The results also showed that perceived popularity of brands was not related to brand consumption. Respondents who perceived a certain brand as the most popular were not likely to buy and to consume that brand.
      URI
      http://repository.ipb.ac.id/handle/123456789/81668
      Collections
      • Published By Media [158]

      Copyright © 2020 Library of IPB University
      All rights reserved
      Contact Us | Send Feedback
      Indonesia DSpace Group 
      IPB University Scientific Repository
      UIN Syarif Hidayatullah Institutional Repository
      Universitas Jember Digital Repository
        

       

      Browse

      All of IPB RepositoryCollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

      My Account

      Login

      Application

      google store

      Copyright © 2020 Library of IPB University
      All rights reserved
      Contact Us | Send Feedback
      Indonesia DSpace Group 
      IPB University Scientific Repository
      UIN Syarif Hidayatullah Institutional Repository
      Universitas Jember Digital Repository