Browsing MT - Economic and Management by Subject "Lifestyle"
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Segmentasi Pasar Berdasarkan Dimensi Gaya Hidup dan Etnosentrisme Konsumen (Studi Kasus Indonesia dan Singapura).
(2013)Studying consumer lifestyles and ethnocentrism is a unique way of finding out buyer behavior and market segmentation. This paper identifies consumer market segments existing among Indonesian and Singaporean consumers by ... -
The Influence of Lifestyle, Attitude of Consumer, and Marketing Mix on Purchase Decision of Eco-Label Cosmetic Products in Indonesia and Malaysia.
(2019)The cosmetics industry has developed rapidly in both developing and developed countries. Cosmetic products in the Asian market are one of the fastest growing markets. The Asia Pacific market value has increased to more ...