Designing a Collaboration Form to Overcome Innovation Resistance inWaste Management Practices in Lampung Tapioca Industry

Abstract

Waste management is an important innovation in environmental management. It has significant role for minimizing the effect of industrial activities. Unfortunately, this practice has not been fully adopted in Lampung tapioca industries. The purpose of this paper is to analyze innovation resistance among Lampung tapioca and industry in adopting waste management practices. This research offers collaboration form to overcome these barriers. According to Ram and Sheth’s theory, five barriers namely usage, value, risk, tradition, and image barriers were used to investigate the impediment. A case study methodology were conducted with eight respondents which represent stakeholders in Lampung tapioca industry (academics, government, and tapioca firm). The data were collected through semi-structured interviews, field observation, and internal documents. The findings show that the awareness about waste management practices have been risen among stakeholders. It indicates with positive attitude toward usage barrier and value barrier. However, risk, tradition and image are the intense barriers to adopt waste management practices. They have found difficulties in technical and management aspect to implement waste management. This research has practical implications to decision maker and innovators in collaboration strategies to overcome resistance to innovations like waste management practices are discussed.