Browsing Published By Media by Author "Moniharapon, Erynola"
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Analisis Klaim Iklan dan Label pada Produk Pangan
Moniharapon, Erynola | Sumarwan, Ujang (1999-12-02)The purpose of this study was to examine the characteristicsof advertising claim and labels in food product and to evaluate the truth of food claim advertised in some magazines. Content analysis was used as a method of the ...