Search
Now showing items 1-1 of 1
Demographic Segmentation of Cosmetics Product Customers Based on CHAID Method
(Bogor Agricultural University (IPB), 2017)
Chi-square Automatic Interaction Detection (CHAID) is one of decision tree
method with chi-square criteria that will build non-binary trees based on a relatively
simple algorithm. In this method, nominal, ordinal, and ...