ANALISIS KEKUATAN KEUNGGULAN KOMPARATIF DAN KOMPETITIF INDONESIA DALAM MENINGKATKAN DAYA SAING AGROINDUSTRI HALAL

Abstract

Mapping of competitive and comparative power of Indonesian Agro-Indutry and Halal-Business in the increasing international markets is needed to guaranlee its halal business in international markets, particularly in ASEAN member countries. Quantitative SWOT Analysis had been used as strategiC planning method to evaluate the occurence of strenglhs, """,akness.es. oppo.1unities and threads in existing Indonesian halal agro.induslry. Five fxtors categoriz.ed had been analyzed with 12 compe~~lIe key factOfS which were prOllen able 0( transforming comparatille advantages into competifille ones. Ellaluation carried out by seventeen national agro.iooustry stakeholders. consisting of policy makers. agro-industrial experts and halal industrial obs.efVe,s. The r.,,;ults sha.\ed that Halaf- Agro-industry can be a highly regarded policy alterrolille (scom 4.19 of strenght aoo -2.25 of weokness). considering rt is harmoniously and simultaneously linkage Ihe development of upstream industries of agriculture. ifldu slria!s. agriculture dCMlllstream and ~s supporl services.