Strategi pengembangan pariwisata di Desa Wisata Tamansari Kabupaten Bogor

Abstract

The tourism is a one of development is not only but to conserve nature and culture has a tourism atraction that provide equitable benefits for all in accordance with the character of area, environment, social context and cultural dynamics that can create a harmony between the needs of tourists and tourism attractions. Tourism atraction contained in rural. One form of that is implemented in Indonesia is the establishment of Village Tourism, as Candirejo in Magelang, Tanjung village, Brayut village, Pentingsari village and Cadran village in Jogyakarta. This study aimed to formulate strategies for tourism development in Tamansari Village. Tamansari is one of the villages potential in Bogor Regency to developed into a tourism village that has a natural appeal (Curug Nangka waterfall, Setu Tamansari, panoramic of Gunung Salak), culture (Kampung Budaya Sindangbarang, Pura Agung Parahyangan Jagatkarta, Vihara Siyosu Niciren Indonesia, traditional art), ecoturism (ornamental plants, passion fruit, fungi) and other (Rumah Sutra, centres of footwear idustry). Existing in the Tamansari Village tourism activities undertaken by the local community such as providing homestay, handycraft, local guides and food and beverages. However, the tourism village development has not optimal. The research was conducted in the Tamansari Village of Bogor Regency . It was chosen because determined to be the Tourism Village. The methodology was descriptive and data were collected by means of in-depth interview, focus group discussion and direct observation with 20 community responden and 15 key informan (head of willage, community personage, head of distric and head of culture and tourism board) and Tourism Village board. Tabulation analysis was used to describe tourism attractions within the village and also the local participation, while tourism development strategies used SWOT analysis. Research findings indicated Tamansari village has a good tourism atraction Community participation in Tamansari Village implementation stage by providing home stays, becoming guides, producing local handicrafts and involvement in cultural events. The other manage Tamansari lake provide bambu rafting, fishing. In the culture even community was participation in Upacara Seren Taun in Kampung Budaya Sindangbarang. SWOT analysis resulted in that the internal weakness matched with external opportunities. The strategy thus would be to find ways to protect, reinforced and possibly extend the internal weakness. Some possible strategies therefore would be to use the goverment facilitation of tourism village promotion, tourism package arranged and collaboration with stakeholders. Other strategies include goverment make tourism village development planning.