Preferensi konsumen terhadap produk furnitur kayu studi kasus di toko furnitur dan shoeroom Toserba, kota Bogor

Abstract

As the population is growing fast, the need for furniture products is also increasing steadily. There are many things to which furniture business people should pay attention in boosting the sales of their producs. One of fhem is that they should know consumer preference over the furniture products they are marketing, in relation with this, it is necessary to cunduct a research on costumer preference over furniture products. This research is expected to be able to give inputs to furniture business people so that they can come up with an effective marketing strategy and costumer satisfaction not only to survive but also to grow in competitive market.