Program Pemberdayaan Small And Medium Enterprise Promotion (Smep) Oleh Swisscontact (Studi Kasus: Kelompok Usaha Kecil Jins di Cipulir, Jakarta Selatan )

Abstract

This research purpose was to analyze the empowerment strategy in Small and Medium Enterprise (SMEP) program and to analyze the empowerment process in SMEP program. This program has operated by Swisscontact (one of the international NGO), and the beneficiaries is a denim cluster in Cipulir. This method research was qualitative method and sampling method was snowball sampling. The result was empowering strategy that Swisscontact use is facilitation strategy. It means the denim cluster in Cipulir is already knows what they problem but they don’t know how to solve it. This strategy make Swisscontact has an agent of change in this SMEP program. The second result was, empowering process in this program split in two phases. First is primer process, in this process the denim cluster in Cipulir having a training to improve their productivity. Second is secondary process, in this process the denim cluster in Cipulir having a group discussion with Swisscontact and other players in this area. The discussion purpose is to encourage and motivated them during this program.