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    • Pendugaan Kurva Sensitivitas Harga Menggunakan Model Linear Terampat 

      Wijayanto, Hari | Notodiputro, Khairil Anwar | Barizi | Wagiono, Jajah K. (1995)
      The estimation of price sensitivity curves is usually based on historical data of the product. The estimates obtained, however, are potentially blased especially if the previous condition does not reflect the current market ...