Pendugaan Kurva Sensitivitas Harga Menggunakan Model Linear Terampat
Notodiputro, Khairil Anwar
Wagiono, Jajah K.
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The estimation of price sensitivity curves is usually based on historical data of the product. The estimates obtained, however, are potentially blased especially if the previous condition does not reflect the current market situation. Alternatively, the estimation could be baseed on preference data. This paper introduces the use og generalized Linear Models to estimate the curve based on preference data.
- Forum Pascasarjana