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Strategi Pemasaran Ekspor Ikan Tuna Beku
(1996)
The research was conducted to examine the marketing strategic to find the alternatif solution that can be applied to solve the problem. The research to catcd at PT Danaumatano Persada Raya Jakarta. The method is case study, ...
Preferensi Konsumen Terhadap Produk Ikan Kaleng (Canned Fish) Di Pasar Swalayan Hero Bogor
(Buletin Ekonomi Perikanan, 1996)
The objective of this study are (1) to identify the consumers preference to the atributtes of canned-fish products, and (2) to identify the consumers preference to the type of canned-fish products which ideal. The methodology ...