Perancangan Buku Saku Digital Keprotokolan sebagai Alat Bantu Penunjang Kegiatan Pimpinan Daerah Kota Bogor

Abstract

Tujuan proyek ini adalah menjelaskan tahapan proses perancangan kreatif Buku Saku Digital Keprotokolan, menerapkan prinsip desain Contrast, Repetition, Alignment, dan Proximity (CRAP) menurut Williams (2015), serta menganalisis hasil evaluasi mitra terhadap media yang telah dirancang. Teknik pengumpulan data yang digunakan meliputi partisipasi aktif, wawancara, observasi, Focus Group Discussion (FGD) dan validasi konsep, serta studi pustaka. Proses perancangan mengacu pada metode desain grafis Robin Landa (2011) yang terdiri atas lima tahapan, yaitu Orientation, Analysis, Concepts, Design, dan Implementation. Tahapan tersebut mencakup pengumpulan informasi dan kebutuhan mitra, analisis kebutuhan pengguna, pengembangan konsep, perancangan visual, hingga penerapan dan finalisasi Buku Saku Digital dalam format PDF. Penerapan prinsip CRAP dilakukan pada proses penyusunan setiap halaman Buku Saku Digital. Prinsip Contrast digunakan untuk membangun hierarki informasi melalui perbedaan ukuran, warna, dan elemen visual. Prinsip Repetition diterapkan melalui konsistensi warna, tipografi, ikon, ilustrasi, dan tata letak. Prinsip Alignment digunakan untuk menciptakan keteraturan dan keselarasan posisi antar-elemen visual, sedangkan prinsip Proximity diterapkan dengan mengelompokkan informasi dan elemen visual yang memiliki keterkaitan. Penerapan keempat prinsip tersebut menghasilkan media dengan struktur visual yang jelas, konsisten, teratur, dan mudah dipahami. Penilaian dilakukan oleh Sekretariat Daerah Kota Bogor selaku mitra melalui formulir penilaian yang mencakup lima aspek, yaitu kemudahan memahami isi, kesesuaian materi dengan kebutuhan keprotokolan, tampilan desain dan keterbacaan informasi, kemudahan penggunaan dan navigasi, serta manfaat buku saku dalam mendukung kegiatan keprotokolan. Hasil penilaian menunjukkan skor 90 dengan kategori sangat baik pada aspek-aspek tersebut. Hasil tersebut menunjukkan bahwa Buku Saku Digital Keprotokolan mampu menyajikan informasi secara sistematis, komunikatif, mudah digunakan, dan sesuai dengan kebutuhan Bagian Protokol dan Komunikasi Pimpinan Sekretariat Daerah Kota Bogor.

The purpose of this project is to describe the creative design process of the Digital Protocol Pocket Guide, apply the principles of Contrast, Repetition, Alignment, and Proximity (CRAP) according to Williams (2015), and analyze the partner’s evaluation of the designed media. The data collection techniques used in this project included active participation, interviews, observations, Focus Group Discussions (FGD), concept validation, and literature review. The design process adopted Robin Landa’s graphic design method (2011), which consists of five stages: Orientation, Analysis, Concepts, Design, and Implementation. These stages involved gathering information and identifying the partner’s needs, analyzing user requirements, developing concepts, designing visual elements, and implementing and finalizing the Digital Pocket Guide in PDF format. The CRAP principles were applied throughout the design of each page of the Digital Pocket Guide. The principle of Contrast was used to establish information hierarchy through differences in size, color, and visual elements. Repetition was applied through consistency in color, typography, icons, illustrations, and layout. Alignment was used to create visual order and harmony among design elements, while Proximity was applied by grouping related information and visual elements. The application of these four principles resulted in a media product with a clear and consistent visual structure that is organized and easy to understand. The evaluation was conducted by the Regional Secretariat of Bogor City as the project partner through an assessment form covering five aspects: ease of understanding the content, suitability of the material to protocol needs, visual design and information readability, ease of use and navigation, and the usefulness of the pocket guide in supporting protocol activities. The assessment resulted in a score of 90, categorized as very good across these aspects. This result indicates that the Digital Protocol Pocket Guide is capable of presenting information in a systematic and communicative manner, is easy to use, and is aligned with the needs of the Protocol and Leadership Communications Division of the Regional Secretariat of Bogor City.