Perancangan dan Implementasi Podcast Ruang Pulih pada Yayasan Sahabat Subuh sebagai Sarana Literasi Kesehatan Mental Masyarakat.

Abstract

GHOFRAN FAYYADH YEDE. Perancangan dan Implementasi Podcast Ruang Pulih pada Yayasan Sahabat Subuh sebagai Sarana Literasi Kesehatan Mental Masyarakat. Dibimbing oleh ALFI RAHMAWATI dan DIADJI KUNTORO. Tingkat literasi kesehatan mental masyarakat Indonesia yang tergolong rendah berkontribusi terhadap maraknya stigma negatif, diskriminasi sosial, serta keretakan komunikasi emosional dalam ekosistem keluarga dan remaja. Kerentanan emosional remaja pada masa transisi storm and stress kerap tidak terakomodasi akibat disfungsi komunikasi intergenerasi , sementara media edukasi konvensional cenderung kaku dan dipenuhi jargon klinis. Penelitian proyek akhir ini bertujuan untuk merancang, mengimplementasikan, dan menganalisis efektivitas visual podcast "Ruang Pulih" di platform YouTube berbasis workflow Colin Gray dan karakteristik media baru sebagai sarana peningkatan literasi kesehatan mental masyarakat. Metode pelaksanaan proyek mengadopsi tiga tahapan workflow Colin Gray (2015) memadukan pilar Simplicity, Authenticity, dan Relatability serta Cognitive Theory of Multimedia Learning Mayer (2009). Tahap Content Strategy and Planning mencakup riset kebutuhan khalayak bersama Yayasan Sahabat Subuh, kurasi narasumber berbasis lived experiences (Ustadz Ahmad Alam), serta penyusunan naskah tabel podcast tanpa diksi kaku untuk membedah isu perundungan (Episode 1) dan ketahanan keluarga/parenting (Episode 2). Tahap Recording Execution dilaksanakan secara luring di Studio Podcast SV IPB University menggunakan konfigurasi multi-camera, three-point lighting, dan audio terisolasi (-12 dB hingga -6 dB). Tahap Editing, Publishing and Analytics memanfaatkan CapCut Pro, Audacity, dan Canva Pro sebelum dipublikasikan pada playlist resmi YouTube "Ruang Pulih". Hasil evaluasi kuantitatif melalui dasbor YouTube Analytics menunjukkan dua episode awal berhasil meraih 271 views, 4,5 jam watch time, 49 unique viewers, dan likes ratio 100%. Dominasi trafik eksternal via WhatsApp (>88%) membuktikan keberhasilan distribusi berbasis komunitas (community-based distribution) , sedangkan akses perangkat seluler (>90%) mengonfirmasi peran podcast sebagai intimate medium yang privat dan fleksibel. Serial visual podcast "Ruang Pulih" terbukti fungsional dalam menstimulasi literasi kesehatan mental komunal serta menjembatani komunikasi intergenerasi.

GHOFRAN FAYYADH YEDE. Design and Implementation of Ruang Pulih Podcast at Sahabat Subuh Foundation as a Means of Public Mental Health Literacy. Supervised by ALFI RAHMAWATI and DIADJI KUNTORO. The low level of mental health literacy in Indonesia significantly contributes to negative social stigma, discrimination, and emotional communication breakdowns within families and adolescents. Adolescent emotional vulnerability during the storm and stress transition phase is often inadequately accommodated due to intergenerational communication dysfunction , while conventional educational media remain overly rigid and clinical. This final project aims to design, implement, and analyze the effectiveness of the "Ruang Pulih" visual podcast on YouTube using Colin Gray’s workflow framework and new media characteristics to enhance public mental health literacy. The project implementation adopted Colin Gray’s (2015) three-stage workflow integrating the pillars of Simplicity, Authenticity, and Relatability combined with Mayer’s (2009) Cognitive Theory of Multimedia Learning. The Content Strategy and Planning stage involved audience needs assessment with Sahabat Subuh Foundation, resource person curation based on lived experiences (Ustadz Ahmad Alam), and table script writing addressing bullying (Episode 1) and parenting (Episode 2). The Recording Execution stage was conducted offline at the SV IPB Podcast Studio using a multi-camera setup, three-point lighting, and isolated audio recording (-12 dB to -6 dB). The Editing, Publishing and Analytics stage utilized CapCut Pro, Audacity, and Canva Pro prior to YouTube publication. Quantitative evaluation via YouTube Analytics showed that the first two episodes accumulated 271 views, 4.5 watch hours, 49 unique viewers, and a 100% likes ratio. External traffic dominance via WhatsApp (>88%) proved the success of community-based distribution , while mobile device access (>90%) confirmed the podcast's role as an intimate medium accessed in viewers' safe spaces. The "Ruang Pulih" visual podcast effectively stimulates public mental health literacy and bridges intergenerational communication.