MODEL CREATING SHARED VALUE BERBASIS DOUBLE CIRCULAR ECONOMY PADA PETERNAKAN SAPI PERAH DAN PERTANIAN KACANG TANAH

Abstract

Ketahanan rantai pasok komoditas susu dan kacang tanah menghadapi ancaman serius akibat perubahan iklim, fluktuasi pasokan, dan kenaikan biaya operasional. Penelitian ini menganalisis dampak finansial, faktor penentu adopsi teknologi (behavioral intention to use), dan prioritas keberlanjutan program Creating Shared Value (CSV) berbasis Double Circular Economy (DCE) dalam satu kerangka yang terintegrasi. Penelitian ini merupakan bagian dari program pengembangan pemasok (supplier development) pada mitra peternak dan petani GPPJ. Analisis dilakukan pada tiga model rantai pasok, yaitu kondisi saat ini, alternatif skema DCE 1 dengan intervensi teknologi chopper konvensional, dan alternatif skema DCE 2 dengan intervensi teknologi chopper-baler. Penelitian ini menggunakan pendekatan kuantitatif dominan dengan desain studi kasus. Pengambilan sampel dilakukan menggunakan teknik two-stage cluster random sampling terhadap 85 peternak sapi perah dan 85 petani kacang tanah, serta 4 orang pakar yang terdiri dari koordinator peternakan sapi perah, koordinator pertanian kacang tanah, Head of Strategic Procurement Division, dan Head of Project Solution. Data dianalisis secara terintegrasi menggunakan metode Partial Budgeting, Structural Equation Modeling Partial Least Squares Multi-Group Analysis (PLS-SEM MGA), dan Analytic Hierarchy Process (AHP). Hasil analisis Partial Budgeting menunjukkan bahwa kedua alternatif skema memberikan nilai Net Value Change (NVC) yang positif jika dibandingkan dengan rantai pasok saat ini. Alternatif skema DCE 2 memberikan nilai NVC tertinggi bagi seluruh aktor dibandingkan alternatif skema DCE 1. Selisih NVC pada mitra peternak sebesar 26,03%, pada mitra petani sebesar 16,72%, dan pada perusahaan sebesar 116,69%. Hasil pengujian effect size variabel pendorong niat adopsi menunjukkan bahwa Price Value menjadi variabel pendorong utama diikuti oleh Perceived Ease of Use, Social Influence, Perceived Usefulness,dan Facilitating Condition. Uji lanjut MGA menunjukkan bahwa mitra peternak lebih mendominasi variabel price value dibandingkan mitra petani, sedangkan sisanya didominasi mitra petani. Sintesis AHP mempertegas bahwa Price Value merupakan kriteria paling dominan (bobot 0,47) dengan indikator Cost Saving sebagai prioritas global utama (bobot 0,212), serta menempatkan skema DCE 2 sebagai pilihan teknologi paling diprioritaskan (bobot 0,813). Secara praktis, temuan ini memberikan panduan strategis bagi perusahaan dalam mengalokasikan investasi dalam program supplier development melalui CSV-DCE yang terkuantifikasi dan memberikan gambaran tentang faktor pendorong adopsi pada kelompok mitra yang berbeda. Sehingga penentuan strategi menjadi lebih akurat sesuai kebutuhan lapangan dan berfokus pada keberlanjutan program untuk mendukung rantai pasok yang berkelanjutan.

The supply chain resilience of milk and peanut commodities faces serious threats from climate change, supply fluctuations, and rising operational costs. This study aims to analyze the financial impact, technology adoption determinants (behavioral intention to use), and sustainability priorities of a Creating Shared Value (CSV) program based on a Double Circular Economy (DCE) within an integrated framework. This initiative forms part of a supplier development program for dairy and peanut farmer partners of GPPJ. The analysis evaluates three supply chain models: current conditions, the DCE 1 alternative scheme with conventional chopper technology, and the DCE 2 alternative scheme with chopper-baler technology. This study uses a dominant quantitative approach with a case study design. Sampling relies on a two-stage cluster random sampling technique involving 85 dairy farmers and 85 peanut farmers. The study also includes 4 experts: the dairy farming coordinator, the peanut farming coordinator, the Head of Strategic Procurement Division, and the Head of Project Solution. Data analysis integrates Partial Budgeting, Structural Equation Modeling Partial Least Squares Multi-Group Analysis (PLS-SEM MGA), and the Analytic Hierarchy Process (AHP). Partial Budgeting results show that both alternative schemes yield a positive Net Value Change (NVC) compared to the current supply chain. The DCE 2 scheme generates the highest NVC for all actors compared to DCE 1. The NVC increases by 26.03 percent for dairy farmers, 16.72 percent for peanut farmers, and 116.69 percent for the company. Effect size test results show that Price Value acts as the main driver of adoption intention, followed by Perceived Ease of Use, Social Influence, Perceived Usefulness, and Facilitating Condition. Further MGA testing indicates that dairy farmers give greater weight to Price Value than peanut farmers, while peanut farmers dominate the remaining variables. AHP synthesis confirms Price Value as the most dominant criterion (weight 0.47) with Cost Saving as the primary global priority indicator (weight 0.212). This establishes the DCE 2 scheme as the top prioritized technology choice (weight 0.813). Practically, these findings provide strategic guidance for companies to allocate investments in quantified CSV-DCE supplier development programs. The results clarify adoption drivers across different partner groups. As a result, companies can formulate accurate strategies tailored to field needs and program sustainability to build a sustainable supply chain.