PROGRAM CSR PT INDOCMENT MELALUI P4M DALAM PEMBERDAYAAN MASYARAKAT DESA BINAAN

Abstract

DELA WATIC SUYATNO PUTRI. Program CSR PT Indocement melalui P4M dalam Pemberdayaan Masyarakat Desa Binaan. Dibimbing oleh AGIEF JULIO PRATAMA dan WIDYA HASIAN SITUMEANG. Program Corporate Social Responsibility (CSR) PT Indocement Tunggal Prakarsa Tbk. melalui Pusat Penelitian, Pelatihan, dan Pemberdayaan Masyarakat (P4M) merupakan upaya perusahaan dalam tanggung jawab sosial untuk mendukung pemberdayaan masyarakat desa binaan melalui kegiatan pelatihan pertanian, peternakan, dan perikanan. Penelitian bertujuan untuk menganalisis pelaksanaan program CSR PT Indocement melalui P4M, menganalisis tingkat pengetahuan dan keterampilan masyarakat binaan, serta menganalisis manfaat program dalam kerangka triple bottom line pada aspek people. Penelitian menggunakan pendekatan mixed methods dengan metode survei, observasi, wawancara, dan studi dokumentasi. Responden penelitian berjumlah 77 orang yang dipilih menggunakan teknik purposive sampling dari kelompok tani binaan yang mengikuti kegiatan pelatihan P4M. Pelaksanaan program CSR PT Indocement melalui P4M berjalan dengan baik dalam mendukung pemberdayaan masyarakat desa binaan. Faktor efektivitas menunjukkan bahwa program pelatihan mampu meningkatkan pemahaman dan kemampuan peserta dalam bidang pertanian, peternakan, dan perikanan. Faktor kesesuaian menunjukkan bahwa materi pelatihan dan bantuan yang diberikan telah sesuai dengan kebutuhan masyarakat serta potensi wilayah setempat. Faktor pemberdayaan berada pada kategori baik yang ditunjukkan oleh kemampuan masyarakat dalam memanfaatkan pengetahuan dan keterampilan yang diperoleh untuk kegiatan budidaya. Tingkat pengetahuan dan keterampilan peserta setelah mengikuti pelatihan juga menunjukkan kategori tinggi dan baik. Program memberikan manfaat pada aspek people dalam konsep Triple Bottom Line melalui peningkatan kapasitas masyarakat, penguatan pemberdayaan, serta peningkatan kesejahteraan sosial masyarakat binaan. Namun, manfaat program belum dirasakan secara merata sehingga diperlukan perluasan jangkauan program dan peningkatan pendampingan.

DELA WATIC SUYATNO PUTRI. PT Indocement's CSR programme through P4M in Empowering Local Village Communities. Supervised by AGIEF JULIO PRATAMA and WIDYA HASIAN SITUMEANG. The Corporate Social Responsibility (CSR) program of PT Indocement Tunggal Prakarsa Tbk. through the Center for Research, Training, and Community Empowerment (P4M) is an initiative aimed at supporting community empowerment in assisted villages through agricultural, livestock, and fisheries training programs. This study aimed to analyze the implementation of PT Indocement's CSR program through P4M, assess the levels of knowledge and skills among beneficiary communities, and examine the program's benefits within the Triple Bottom Line framework, particularly the people aspect. The study employed a mixed-methods approach using surveys, observations, interviews, and document analysis. A total of 77 respondents were selected through purposive sampling from farmer groups participating in P4M training activities. The results showed that the implementation of PT Indocement's CSR program through P4M has effectively supported community empowerment in assisted villages. The effectiveness aspect indicated that the training programs improved participants' understanding and capabilities in agriculture, livestock farming, and fisheries. The suitability aspect revealed that the training materials and assistance provided were aligned with community needs and local potential. The empowerment aspect was categorized as good, as reflected in the community's ability to utilize the knowledge and skills acquired through the training for cultivation activities. Participants' levels of knowledge and skills after attending the training were also categorized as high and good. Furthermore, the program contributed to the people dimension of the Triple Bottom Line concept through capacity building, strengthened community empowerment, and improved social welfare among beneficiary communities. However, the program's benefits have not been experienced equally by all community members, indicating the need to expand program outreach and enhance mentoring activities.