Pengelolaan Media Sosial Kidsland Membumi

Abstract

Kidsland Membumi merupakan program edukasi luar ruangan bagi anak yang berfokus pada stimulasi motorik dan kedekatan dengan alam. Pengelolaan media sosial Instagram Kidsland Membumi sebelumnya belum optimal karena publikasi masih bersifat insidental dan belum memiliki perencanaan konten serta SOP yang terstruktur. Proyek ini bertujuan mengembangkan pengelolaan media sosial menggunakan Model POST (People, Objectives, Strategy, Technology) serta melihat perubahan performa sebelum dan sesudah implementasi. Metode yang digunakan adalah proyek terapan dengan pendekatan deskriptif implementatif melalui observasi, dokumentasi, wawancara informal, dan analisis Instagram Insights. Hasil proyek berupa penerapan content plan, content calendar, SOP, serta pengembangan konten edukasi, dokumentasi, dan promosi. Implementasi menunjukkan peningkatan jangkauan dan keterlibatan audiens, konsistensi publikasi, serta percepatan pengisian kuota peserta dari hingga tiga hari menjadi kurang dari 24 jam. Pengelolaan media sosial yang terstruktur melalui Model POST mampu mendukung efektivitas komunikasi digital dan memperkuat brand awareness Kidsland Membumi.

Kata kunci: Kidsland Membumi, media sosial, Instagram, Model POST, brand awareness

Kidsland Membumi is an outdoor educational program for children focusing on motor stimulation and interaction with nature. Previously, its Instagram management was not optimal due to incidental publications and the absence of structured content planning and Standard Operating Procedures (SOP). This project aimed to develop social media management using the POST Model (People, Objectives, Strategy, Technology) and examine performance changes before and after implementation. An applied project with a descriptive-implementative approach was conducted through observation, documentation, informal interviews, and Instagram Insights analysis. The project produced a content plan, content calendar, SOP, and content development covering educational, documentation, and promotional content. The implementation showed increased audience reach and engagement, improved publication consistency, and reduced participant quota fulfillment time from up to three days to less than 24 hours. Structured social media management using the POST Model supported digital communication effectiveness and strengthened Kidsland Membumi’s brand awareness.

Keywords: Kidsland Membumi, social media, Instagram, Model POST, brand awareness