Penulisan Naskah Video Company Profile Seecul Coffee Bar melalui Pendekatan Interactive Storytelling

Abstract

Seecul Coffee Bar merupakan coffee shop di Kota Sukabumi yang memiliki sejarah, nilai, dan identitas merek yang kuat, namun belum memiliki media yang mampu menyampaikan informasi tersebut secara utuh. Proyek akhir ini bertujuan menghasilkan naskah video company profile sebagai media branding melalui pendekatan interactive storytelling. Penulisan naskah menggunakan metode Struktur Tiga Babak (Three-Act Structure) yang dipadukan dengan multisequential storytelling, dramatic agency, dan kaleidoscopic narrative. Proses penyusunan meliputi identifikasi kebutuhan, pengumpulan data melalui observasi dan wawancara, pengembangan konsep, penulisan, evaluasi, revisi, dan finalisasi naskah. Hasil proyek berupa naskah video company profile yang terbagi ke dalam tiga segmen, yaitu It Started With A Cup, In Every Brew, dan This Is Why We Stay. Naskah yang dihasilkan mampu menyajikan identitas, proses operasional, nilai perusahaan, dan pengalaman pelanggan secara komunikatif sehingga dapat berfungsi sebagai pedoman produksi sekaligus media branding Seecul Coffee Bar.

Seecul Coffee Bar is a local coffee shop in Sukabumi with a strong history, values, and brand identity but lacks a medium to communicate them comprehensively. This final project aimed to produce a company profile video script as a branding medium using an interactive storytelling approach. The script was developed using the Three-Act Structure, combined with multisequential storytelling, dramatic agency, and kaleidoscopic narrative. The process included needs identification, data collection through observation and interviews, concept development, scriptwriting, evaluation, revision, and finalization. The final product is a company profile video script divided into three segments: It Started With A Cup, In Every Brew, and This Is Why We Stay. The script presents the company's identity, operational processes, values, and customer experiences in a communicative way, serving as both a production guideline and a branding medium for Seecul Coffee Bar.