TEKNIK PENYUTRADARAAN DALAM PRODUK KAMPANYE SP4N LAPOR INSPEKTORAT JAWA BARAT

Abstract

Proyek ini dilatarbelakangi oleh tantangan komunikasi publik dalam mensosialisasikan sistem SP4N LAPOR di Inspektorat Jawa Barat yang cenderung bersifat administratif dan kurang menarik minat audiens di platform digital. Proyek ini bertujuan untuk menganalisis strategi kreatif dan menerapkan peran sutradara dalam menerjemahkan konsep komunikasi persuasif ke dalam narasi visual video Iklan Layanan Masyarakat (ILM). Metode yang digunakan adalah Multimedia Development Life Cycle (MDLC) yang meliputi tahap konsep, desain, pengumpulan bahan, produksi (assembly), pengujian, hingga distribusi. Data dikumpulkan melalui partisipasi aktif, observasi, wawancara, dan studi pustaka. Hasil proyek menunjukkan bahwa melalui teknik penyutradaraan yang mengintegrasikan aspek visual, sinematografi, dan ritme dramatik, pesan administratif dapat dikemas menjadi konten yang persuasif dan emosional bagi masyarakat. Simpulan dari proyek ini menegaskan pentingnya strategi kreatif digital dalam menjembatani kesenjangan informasi antara lembaga pemerintah dan publik guna meningkatkan akuntabilitas institusi.

This project was motivated by the challenge of public communication in socializing the SP4N LAPOR system at the West Java Inspectorate, which tends to be administrative in nature and therefore less appealing to audiences on digital platforms. This project aims to analyze creative strategies and implement the director’s role in translating persuasive communication concepts into the visual narrative of a Public Service Advertisement (PSA) video. The method used in this project is the Multimedia Development Life Cycle (MDLC), which consists of the stages of concept, design, material collection, production (assembly), testing, and distribution. Data were collected through observation, interviews, active participation, and literature studies. The results of the project indicate that the application of directing techniques integrating visual elements, cinematography, and dramatic rhythm was able to transform administrative messages into content that is more persuasive, engaging, and emotionally connected with the public. The conclusion of this project emphasizes that digital creative strategies play an important role in bridging the information gap between government institutions and the public in order to improve the effectiveness of public communication and institutional accountability.