Implementasi Kebijakan Gerakan Peduli dan Berbudaya Lingkungan Hidup melalui Program Corporate Social Responsibility Perusahaan

Abstract

Lingkungan sekolah berperan penting dalam membentuk karakter peduli lingkungan, tetapi pelaksanaan Gerakan Peduli dan Berbudaya Lingkungan Hidup di Sekolah (GPBLHS) masih memerlukan dukungan berbagai pihak, termasuk perusahaan melalui program Corporate Social Responsibility (CSR). Penelitian ini bertujuan mengidentifikasi implementasi GPBLHS, dukungan program CSR Perusahaan, perubahan perilaku peduli lingkungan peserta didik, serta menyusun model konseptual penguatan GPBLHS. Penelitian menggunakan metode evaluatif dengan pendekatan deskriptif kuantitatif pada lima sekolah mitra CSR. Data diperoleh melalui observasi, dokumentasi, dan kuesioner terhadap 30 guru yang dipilih secara purposive. Hasil penelitian menunjukkan bahwa implementasi GPBLHS memperoleh nilai rata-rata 4,43, dukungan CSR 4,66, dan perubahan perilaku peduli lingkungan peserta didik 4,50 dengan kategori sangat tinggi. Penelitian ini merekomendasikan model konseptual penguatan implementasi GPBLHS melalui dukungan Program CSR perusahaan yang mengintegrasikan dukungan sarana, edukasi, pendampingan, serta monitoring dan evaluasi secara berkelanjutan.

The school environment plays an important role in fostering students' environmental awareness however, the implementation of the Environmental Care and Culture Movement in Schools (GPBLHS) still requires support from various stakeholders, including companies through Corporate Social Responsibility (CSR) programs. This study aimed to identify the implementation of GPBLHS, examine the company's CSR support, evaluate changes in students' environmentally responsible behavior, and develop a conceptual model for strengthening GPBLHS. This study employed an evaluative method with a descriptive quantitative approach at five CSR partner schools. Data were collected through observations, documentation, and questionnaires administered to 30 teachers selected using purposive sampling. The results showed that the implementation of GPBLHS achieved a mean score of 4.43, CSR support achieved a mean score of 4.66, and changes in students' environmentally responsible behavior achieved a mean score of 4.50, all of which were categorized as very high. This study proposes a conceptual model for strengthening the implementation of GPBLHS through the company's CSR program by integrating infrastructure support, environmental education, mentoring, and continuous monitoring and evaluation.