Strategi Pengembangan Peningkatan Kunjungan Wisatawan di Nicoles River Park Puncak Jawa Barat

Abstract

Nicole's River Park merupakan destinasi wisata tematik di kawasan Puncak, Kabupaten Bogor, yang memiliki potensi besar untuk menarik wisatawan, namun menghadapi persaingan yang semakin ketat dengan destinasi sejenis. Penelitian ini bertujuan untuk mengidentifikasi potensi wisata berdasarkan komponen 5A (attraction, accessibility, accommodation, amenities, dan activities), menganalisis karakteristik wisatawan, serta merumuskan strategi pengembangan melalui media promosi video. Penelitian menggunakan metode deskriptif dengan pendekatan kuantitatif. Data diperoleh melalui observasi, wawancara, studi literatur, dan kuesioner kepada 116 responden, kemudian dianalisis menggunakan skala Likert dan analisis deskriptif. Hasil penelitian menunjukkan bahwa Nicole's River Park memiliki daya tarik wisata yang kuat, didukung aksesibilitas yang baik, fasilitas yang memadai, serta beragam aktivitas wisata. Mayoritas wisatawan merupakan pengunjung usia produktif yang berasal dari wilayah Jabodetabek dan menilai bahwa pengembangan media promosi perlu dilakukan. Peningkatan kualitas atraksi, pelayanan, fasilitas, dan promosi digital berbasis video diharapkan mampu meningkatkan jumlah kunjungan wisatawan serta memperkuat daya saing Nicole's River Park.

Nicole's River Park is a thematic tourist destination located in the Puncak area, Bogor Regency, with significant potential to attract visitors. However, increasing competition among similar tourist attractions requires the implementation of effective development strategies. This study aims to identify the tourism potential based on the 5A components (attractions, accessibility, accommodation, amenities, and activities), analyze visitor characteristics, and formulate a development strategy through promotional video media. This research employed a descriptive quantitative approach. Data were collected through observation, interviews, literature review, and questionnaires distributed to 116 respondents. The data were analyzed using a Likert scale and descriptive analysis. The results indicate that Nicole's River Park possesses strong tourism potential, supported by unique thematic attractions, good accessibility, adequate facilities, and a variety of recreational activities. Most visitors are first-time tourists of productive age from the Greater Jakarta area (Jabodetabek), and they perceive that promotional media should be further improved. Therefore, enhancing the quality of attractions, services, facilities, and digital video-based promotion is expected to increase tourist visits and strengthen Nicole's River Park's competitiveness as a leading tourist destination in the Puncak area.