Pengembangan Ekowisata Heritage di Kabupaten Karawang Jawa Barat

Abstract

Kabupaten Karawang memiliki potensi ekowisata heritage yang belum optimal karena keterbatasan informasi persebaran objek dan paket wisata terstruktur. Penelitian ini bertujuan menganalisis potensi, persebaran, serta persepsi wisatawan dan pengelola untuk menyusun peta dan paket wisata heritage. Metode campuran (mixed methods) digunakan melalui observasi, wawancara, kuesioner, dan studi literatur. Analisis kuantitatif menggunakan skala Likert dan indeks interval, sementara analisis kualitatif dilakukan secara deskriptif. Pemetaan spasial disusun menggunakan Sistem Informasi Geografis (SIG). Hasil penelitian menunjukkan Kabupaten Karawang memiliki potensi ekowisata heritage yang tinggi bernilai budaya, edukasi, dan sejarah. Persebaran objek wisata berhasil divisualisasikan dalam peta informatif. Wisatawan potensial memberikan persepsi positif terhadap paket wisata kombinasi sejarah-budaya-edukasi yang didorong motivasi rekreasi dan pengetahuan. Pengelola mendukung pengembangan paket wisata terstruktur bernarasi informatif. Pengembangan peta dan paket wisata ini efektif meningkatkan daya tarik wisata sekaligus pelestarian warisan budaya.

Karawang Regency has unoptimized heritage ecotourism potential due to limited distribution information and lack of structured tour packages. This study aims to analyze the potential, distribution, and perceptions of tourists and managers to develop heritage maps and tour packages. A mixed-methods approach was employed, collecting data through observations, interviews, questionnaires, and literature reviews. Quantitative analysis utilized Likert scales and interval indexes, while qualitative analysis was conducted descriptively. Spatial mapping was developed using Geographic Information Systems (GIS). The results indicate that Karawang possesses high heritage ecotourism potential with strong cultural, educational, and historical values. The attraction distribution was successfully visualized in an informative map. Potential tourists responded positively toward combined historical-cultural-educational packages, driven by learning and recreational motivations. Managers support structured packages featuring informative narratives. Developing these maps and packages effectively enhances tourism appeal while preserving cultural heritage