Perancangan Pitch Deck untuk Pitching Collaboration Nano Influencer pada Toko Kecantikan Needskincare ID

Abstract

Penggunaan media sosial mendorong pemanfaatan influencer sebagai salah satu strategi komunikasi pemasaran. Needskincare ID belum memiliki media pitching collaboration yang mampu menyampaikan informasi kepada calon nano influencer secara terstruktur. Proyek akhir ini bertujuan merancang pitch deck sebagai media pitching collaboration serta mengevaluasi efektivitasnya. Metode yang digunakan adalah Design Thinking melalui tahapan Empathize, Define, Ideate, Prototype, dan Test (Doorley et al. 2018). Struktur pitch deck disusun berdasarkan model AIDA (Attention, Interest, Desire, dan Action). Hasil proyek berupa pitch deck dalam format PDF yang menyajikan informasi Needskincare ID, kategori produk, manfaat kolaborasi, alur kerja sama, FAQ, dan kontak. Hasil menunjukkan bahwa pitch deck mampu menjadi media pitching yang lebih komprehensif, sistematis, serta mendorong nano influencer untuk mempertimbangkan dan menindaklanjuti peluang kolaborasi.

The growth of social media has encouraged businesses to utilize influencers as part of their marketing communication strategy. Needskincare ID lacked a structured medium to communicate collaboration opportunities to prospective nano influencers. This final project aimed to design a pitch deck as a pitching collaboration medium and evaluate its effectiveness. The project adopted the Design Thinking approach consisting of the Empathize, Define, Ideate, Prototype, and Test stages (Doorley et al., 2018). The pitch deck was structured using the AIDA model (Attention, Interest, Desire, and Action). The project resulted in a PDF-based pitch deck containing company information, product categories, collaboration benefits, workflow, FAQ, and contact details. The evaluation showed that the pitch deck served as a comprehensive and systematic pitching medium while encouraging prospective nano influencers to consider and pursue collaboration opportunities.