Implementasi Model Sostac dalam Transformasi Digital Marketing CV Bukit Bentang Mas

Abstract

CV Bukit Bentang Mas merupakan perusahaan yang bergerak di bidang jasa desain interior dan konstruksi yang belum memiliki sistem digital marketing yang terintegrasi. Kondisi tersebut ditandai dengan belum optimalnya website, pengelolaan media sosial, identitas merek, company profile, serta sistem monitoring digital marketing. Proyek ini bertujuan mengimplementasikan model SOSTAC (Situation Analysis, Objectives, Strategy, Tactics, Action, dan Control) sebagai kerangka transformasi digital marketing perusahaan. Implementasi dilakukan melalui pengembangan website, optimasi Search Engine Optimization (SEO), pengelolaan Instagram, implementasi Meta Ads, penyusunan Brand Guideline dan Company Profile, serta pembangunan Dashboard Monitoring berbasis Key Performance Indicator (KPI). Hasil implementasi menunjukkan bahwa CV Bukit Bentang Mas berhasil membangun ekosistem digital marketing yang lebih terstruktur dan terintegrasi. Website perusahaan telah dioptimalkan sebagai pusat informasi digital, media sosial dimanfaatkan sebagai sarana komunikasi pemasaran, serta dashboard monitoring digunakan untuk mengevaluasi kinerja pemasaran digital secara berkala. Penerapan model SOSTAC memberikan landasan yang sistematis dalam perencanaan, pelaksanaan, dan evaluasi strategi digital marketing sehingga mampu meningkatkan visibilitas perusahaan, memperkuat identitas merek, serta mendukung pengembangan strategi pemasaran digital yang berkelanjutan.

Kata kunci: digital marketing, SEO, SOSTAC, transformasi digital

CV Bukit Bentang Mas is an interior design and construction company that previously lacked an integrated digital marketing system. The company faced several challenges, including the absence of an optimized website, structured social media management, brand identity guidelines, a company profile, and a digital marketing monitoring system. This project aimed to implement the SOSTAC model (Situation Analysis, Objectives, Strategy, Tactics, Action, and Control) as a framework for the company's digital marketing transformation. The implementation included website development, Search Engine Optimization (SEO), Instagram management, Meta Ads campaigns, the development of Brand Guidelines and a Company Profile, and the creation of a Key Performance Indicator (KPI)-based monitoring dashboard. The results indicate that CV Bukit Bentang Mas successfully established a more structured and integrated digital marketing ecosystem. The website functions as the company's primary digital platform, social media supports marketing communication, and the monitoring dashboard enables regular evaluation of digital marketing performance. The implementation of the SOSTAC model provided a systematic framework for planning, executing, and evaluating digital marketing strategies, thereby improving the company's online visibility, strengthening its brand identity, and supporting sustainable digital marketing development.

Keywords: digital marketing, digital transformation, SEO, SOSTAC