Optimalisasi Kepuasan Wisatawan Mancanegara dalam Kegiatan Tur di Museum Bahari Jakarta

Abstract

NOVITA RAHMAWATI. Optimalisasi Kepuasan Wisatawan Mancanegara dalam Kegiatan Tur di Museum Bahari Jakarta. Di bawah bimbingan OCCY BONANZA. Pemanduan wisata di Museum Bahari Jakarta menghadapi tantangan kendala bahasa dan keterbatasan media informasi statis. Penelitian deskriptif kualitatif ini bertujuan merumuskan strategi taktis pembenahan jalur interpretasi personal dan non-personal bagi wisatawan mancanegara. Pengumpulan data dilakukan melalui observasi, kuesioner terbuka, dan analisis umpan balik turis asing. Hasil penelitian menunjukkan pengunjung didominasi wisatawan pendidikan dan turis Asia Timur yang terhambat oleh media berbahasa Inggris. Jalur interpretasi personal memerlukan penguatan kompetensi pemandu melalui pelatihan berkala dan sertifikasi profesi. Jalur interpretasi non-personal dioptimalkan melalui produk digital Interactive Digital Pocket Guide berbasis QR Code. Platform ini mengintegrasikan menu tata tertib visual, fitur auto-translate camera, pintasan aplikasi penerjemah domestik dengan bahasa lokalisasi (Naver Papago, Pleco, Waygo), serta navigasi Kota Tua. Integrasi kedua jalur ini efektif meningkatkan keterlibatan mental (mindfulness) pengunjung, reputasi internasional museum, dan loyalitas wisatawan. Kata kunci: Interactive Digital Pocket Guide, Interpretasi, Kepuasan Wisatawan, Mindfulness, Museum.

NOVITA RAHMAWATI. Optimizing Foreign Tourist Satisfaction in Tour Activities at Museum Bahari Jakarta. Under the guidance of OCCY BONANZA. Tour guiding at the Museum Bahari Jakarta faces challenges of language barriers and static information media. This descriptive qualitative study aims to formulate tactical strategies for reforming personal and some non-personal interpretation channels for foreign tourists. Data collection involved observations, open-ended questionnaires, and tourist feedback analysis. The results show that the visitor group is dominated by educational and East Asian tourists constrained by English-only media. The personal interpretation channel requires strengthening guides' competence through periodic training and professional certification. The non-personal interpretation channel is optimized through a digital Interactive Digital Pocket Guide based on QR Code scanning. This platform integrates visual rules menus, an auto-translate camera feature, shortcuts for localized domestic translation applications (Naver Papago, Pleco, Waygo), and Old Town navigation. Integrating both channels effectively enhances visitors' mental involvement (mindfulness), the museum's international reputation, and tourist loyalty. Keywords: Interactive Digital Pocket Guide, interpretation, mindfulness, museum, visitor satisfaction.