Pengaruh Faktor-Faktor Konten Broken Strings di TikTok Terhadap Perilaku Generasi Z Mengenai Child Grooming

Abstract

Penelitian ini bertujuan menganalisis pengaruh faktor-faktor konten Broken Strings di TikTok terhadap perilaku Generasi Z mengenai child grooming. Fenomena Broken Strings dipilih karena penyajian kontennya mampu menarik perhatian publik terhadap isu child grooming. Penelitian menggunakan pendekatan kuantitatif eksplanatif dengan metode survei terhadap 100 responden Generasi Z yang pernah mengakses konten Broken Strings melalui teknik purposive sampling. Variabel bebas dioperasionalkan melalui dimensi frekuensi, durasi, dan atensi, sedangkan variabel terikat melalui aspek kognitif, afektif, dan konatif. Analisis data menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa faktor-faktor konten Broken Strings berpengaruh positif dan signifikan terhadap perilaku Generasi Z dengan koefisien jalur 0,774, T-Statistic 10,697, P-Value 0,000, dan R-Square 0,599. Temuan ini menunjukkan kontribusi sebesar 59,9% dalam membentuk perilaku Generasi Z mengenai child grooming, sehingga berpotensi dimanfaatkan sebagai media edukasi digital untuk meningkatkan kesadaran masyarakat.

This study aims to analyze the influence of Broken Strings content factors on TikTok on Generation Z's behavior regarding child grooming. The Broken Strings phenomenon was selected because its presentation on TikTok has attracted public attention to child grooming issues. This study employed a quantitative explanatory approach using a survey of 100 Generation Z respondents who had accessed Broken Strings content through purposive sampling. The independent variable was operationalized using the dimensions of frequency, duration, and attention, while the dependent variable was operationalized through cognitive, affective, and conative aspects. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results indicate that Broken Strings content factors had a positive and significant effect on Generation Z's behavior, with a path coefficient of 0.774, a T-statistic of 10.697, a P-value of 0.000, and an R-square of 0.599. These findings demonstrate a 59.9% contribution to shaping Generation Z's behavior regarding child grooming, highlighting its potential as a digital educational medium for public awareness.