Pengembangan Ekowisata Bahari di Pantai Bilik, Taman Nasional Baluran, Provinsi Jawa Timur

Abstract

Pantai Bilik memiliki berbagai daya tarik ekowisata, namun angka kunjungannya masih sangat rendah. Tugas Akhir ini bertujuan untuk mengidentifikasi daya tarik ekowisata, aksesibilitas, sarana dan prasarana, menganalisis kesiapan pengelola, kondisi masyarakat sekitar, karakteristik, motivasi, persepsi dan preferensi wisatawan guna merumuskan strategi pengembangan yang tepat. Metode Tugas Akhir meliputi observasi lapang, wawancara mendalam, dan penyebaran kuesioner kepada 100 responden yang dianalisis menggunakan distribusi frekuensi dan matriks SWOT. Hasil dari Tugas Akhir menunjukkan bahwa segmentasi pasar di Pantai Bilik didominasi oleh kalangan muda yang memprioritaskan ketenangan dan eksklusivitas kawasan alam. Luaran dari Tugas Akhir adalah paket ekowisata "Bilik Eco-Motion", poster dan video promosi digital yang mengintegrasikan aspek konservasi dengan pemberdayaan masyarakat Dusun Merak secara berkelanjutan.

Bilik Beach possesses various ecotourism attractions, however, the number of visitors remains significantly low. This final project aims to identify ecotourism attractions, accessibility, facilities, and infrastructure, as well as to analyze management readiness, the conditions of the surrounding community, and tourist characteristics, motivations, perceptions, and preferences to formulate an appropriate development strategy. The research methodology included field observations, in-depth interviews, and the distribution of questionnaires to 100 respondents, which were subsequently analyzed using frequency distribution and a SWOT matrix. The results indicate that the market segment at Bilik Beach is dominated by young people who prioritize tranquility and natural exclusivity. The outputs of this project consist of the "Bilik Eco-Motion" marine ecotourism package, digital promotional posters, and videos that integrate conservation aspects with the sustainable empowerment of the Dusun Merak community.