Penerapan Teknik Narator dalam Membangun Suasana Cerita Film Branded Documentary "Back To Glory" di Kangen Tennis

Abstract

RADEN AYU NEYRA FLALETA. Penerapan Teknik Narator dalam Membangun Suasana Cerita Film Branded Documentary "Back to Glory" di Kangen Tennis. Dibimbing oleh GURUH RAMDANI. Kangen Tennis, startup tenis di Jakarta yang berkembang pesat sejak 2023, memerlukan branded documentary untuk menyampaikan perjalanan founder, coach, dan peserta secara personal, sehingga narator berperan menjaga kesinambungan alur dan membangun suasana cerita. Laporan ini bertujuan menjelaskan penerapan teknik narator dalam membangun suasana cerita pada film tersebut serta kendala yang dihadapi selama produksi voice over. Metode yang digunakan berupa practice-based research melalui observasi, partisipasi aktif, dan studi pustaka, dengan penulis berperan sebagai narator sekaligus penyusun laporan. Hasil menunjukkan karakter suara disesuaikan pada setiap babak melalui pengaturan pitch, rhythm, intensity, dan pause: opening memadukan cheerful tone dan deep voice untuk kesan hangat dan meyakinkan, babak pertama didominasi deep voice bertempo lambat untuk membangun rasa ingin tahu, babak kedua memadukan kedua karakter secara bertahap mengikuti pencarian makna, dan babak ketiga menggunakan cheerful tone bertempo lebih cepat untuk kesan reflektif dan lega. Kendala meliputi penentuan karakter suara, kelelahan vokal, dan penyesuaian tempo dengan ritme visual, diatasi melalui latihan bersama narator profesional dan diskusi tim produksi. Pendekatan performa suara ini dapat menjadi acuan produksi branded documentary lain yang mengandalkan narator sebagai penguat suasana cerita.

RADEN AYU NEYRA FLALETA. The Application of Narration Techniques to Build the Story Atmosphere in the Branded Documentary "Back to Glory" at Kangen Tennis. Supervised by GURUH RAMDANI. Kangen Tennis, a rapidly growing tennis startup in Jakarta since 2023, required a branded documentary to convey the personal journeys of its founder, coach, and participants, positioning the narrator as central to maintaining narrative continuity and building the story's atmosphere. This final report aims to explain the application of narration techniques in building the story atmosphere of the film and the obstacles faced during the voice-over production process. The method used was practice-based research through observation, active participation, and literature study, with the writer serving as both narrator and report author. Results show that vocal character was adjusted for each segment through the arrangement of pitch, rhythm, intensity, and pause: the opening combined a cheerful tone with a deep voice to create warmth and credibility, the first segment was dominated by a slower-paced deep voice to build curiosity, the second segment gradually blended both vocal characters to reflect the search for meaning, and the third segment used a cheerful tone with a faster tempo to convey reflection and relief. Obstacles included determining suitable vocal characters, vocal fatigue, and aligning tempo with visual rhythm, addressed through practice with a professional narrator and discussions with the production team. This vocal performance approach may serve as a reference for other branded documentary productions relying on narration to reinforce story atmosphere.