Perencanaan Booklet Berdasarkan Kepuasan Pengunjung di Nicole's River Park Megamendung Bogor

Abstract

Nicole's River Park merupakan destinasi wisata tematik di Kabupaten Bogor yang menawarkan berbagai atraksi, fasilitas, dan pelayanan untuk meningkatkan kepuasan pengunjung. Penelitian ini bertujuan untuk mengidentifikasi atraksi, fasilitas, dan pelayanan, menganalisis tingkat kepuasan pengunjung, menganalisis pengaruh ketiga variabel tersebut terhadap kepuasan pengunjung, serta menyusun booklet sebagai media informasi wisata. Penelitian dilaksanakan pada Januari–April 2026 menggunakan metode deskriptif kualitatif dan kuantitatif. Pengumpulan data dilakukan melalui observasi, wawancara, studi pustaka, dan penyebaran kuesioner kepada 390 responden yang dipilih menggunakan teknik purposive sampling. Analisis data menggunakan analisis deskriptif, skala Likert, dan regresi linear berganda. Hasil penelitian menunjukkan bahwa tingkat kepuasan pengunjung terhadap atraksi, fasilitas, dan pelayanan berada pada kategori sangat puas. Analisis regresi menunjukkan bahwa atraksi, fasilitas, dan pelayanan berpengaruh positif terhadap kepuasan pengunjung, dengan atraksi sebagai variabel yang paling dominan memengaruhi kepuasan pengunjung. Luaran penelitian berupa booklet wisata yang menyajikan informasi mengenai atraksi unggulan Nicole's River Park sebagai media informasi dan promosi.

Nicole's River Park is a thematic tourist destination in Bogor Regency that offers various attractions, facilities, and services to enhance visitor satisfaction. This study aimed to identify the available attractions, facilities, and services, analyze the level of visitor satisfaction, examine the influence of these three variables on visitor satisfaction, and develop a tourism booklet as an informational medium. The research was conducted from January to April 2026 using qualitative and quantitative descriptive methods. Data were collected through observations, interviews, literature reviews, and questionnaires distributed to 390 respondents selected using a purposive sampling technique. Data were analyzed using descriptive analysis, the Likert scale, and multiple linear regression analysis. The results showed that visitor satisfaction with the attractions, facilities, and services was categorized as very satisfied. The multiple linear regression analysis indicated that attractions, facilities, and services had a positive effect on visitor satisfaction, with attractions being the most dominant variable influencing visitor satisfaction. The output of this study is a tourism booklet containing information on Nicole's River Park's featured attractions, which serves as both an information and promotional medium.