Penerapan Struktur Tiga Babak pada Pembuatan Film Branded Documentary "Back to Glory" di Kangen Tennis

Abstract

ABSTRAK

PELANGI ASA ASTERIK. Penerapan Struktur Tiga Babak pada Pembuatan Film Branded Documentary "Back to Glory" di Kangen Tennis. Dibimbing oleh GURUH RAMDANI.

Kangen Tennis, komunitas tenis di Jakarta yang berkembang pesat sejak 2023, memerlukan media promosi berupa branded documentary yang merepresentasikan perjalanan, nilai, dan makna kehadirannya bagi founder, coach, dan peserta secara utuh, bukan sekadar dokumentasi kegiatan yang bersifat informatif. Proyek akhir ini bertujuan menjelaskan proses kreatif penulisan naskah film branded documentary "Back to Glory" agar struktur tiga babak terbentuk secara konsisten, serta menjelaskan penerapan struktur tersebut dalam menyatukan tiga sudut pandang tokoh ke dalam satu alur cerita. Metode yang digunakan meliputi partisipasi aktif penulis sebagai script writer sejak tahap pengembangan ide hingga naskah final, studi pustaka, dan wawancara semi terstruktur dengan founder, coach, dan peserta Kangen Tennis. Hasil penelitian menunjukkan bahwa proses kreatif penulisan naskah membentuk struktur tiga babak secara konsisten melalui empat tahap berpikir kreatif, yaitu preparation, incubation, illumination, dan verification, yang saling mengoreksi satu sama lain, sehingga menghasilkan naskah dengan tiga sudut pandang tokoh yang menyatu dalam satu alur cerita, yaitu pengenalan kebutuhan pada Babak I, penguraian tantangan pada Babak II, dan pemaknaan pada Babak III. Naskah ini dapat menjadi acuan pendekatan penulisan naskah promosi perusahaan berbasis multi-sudut-pandang.

Kata kunci: film branded documentary, Kangen Tennis, penulisan naskah, struktur tiga babak

ABSTRACT

PELANGI ASA ASTERIK. Application of the Three-Act Structure in the Production of the Branded Documentary Film "Back to Glory" at Kangen Tennis. Supervised by GURUH RAMDANI.

Kangen Tennis, a rapidly growing tennis community in Jakarta since 2023, needed a promotional medium in the form of a branded documentary that fully represents its journey, values, and significance for its founder, coaches, and participants, not merely an informative record of its activities. This final project aims to explain the creative process of writing the screenplay for the branded documentary "Back to Glory" to ensure a consistent three-act structure, and to illustrate how this structure unifies three characters' perspectives into a single narrative arc. The methods used include the author's active participation as screenwriter from idea development to the final script, a literature review, and semi-structured interviews with the founder, coaches, and participants of Kangen Tennis. The findings indicate that the creative screenwriting process consistently forms a three-act structure through four stages of creative thinking, namely preparation, incubation, illumination, and verification, which mutually correct one another. This process produced a script featuring three character perspectives that converge into a single narrative arc: the introduction of needs in Act I, the exploration of challenges in Act II, and the resolution in Act III. This script can serve as a reference for a multi-perspective approach to corporate promotional scriptwriting.

Keywords: branded documentary film, Kangen Tennis, scriptwriting, three-act structure