Pengembangan Fasilitas Wisata Berdasarkan Preferensi Pengunjung di Wana Wisata Kawah Putih Kabupaten Bandung Provinsi Jawa Barat

Abstract

Wana Wisata Kawah Putih merupakan salah satu destinasi wisata alam unggulan di Kabupaten Bandung yang memiliki daya tarik berupa danau kawah dan panorama alam pegunungan. Tingginya jumlah kunjungan wisatawan menyebabkan kebutuhan terhadap fasilitas wisata yang memadai menjadi semakin penting guna menunjang kenyamanan, keamanan, dan kepuasan pengunjung. Penelitian ini bertujuan untuk mengidentifikasi kondisi fasilitas wisata berdasarkan preferensi pengunjung serta menyusun arahan pengembangan fasilitas wisata di Kawah Putih. Metode penelitian yang digunakan yaitu metode deskriptif dengan pendekatan kuantitatif dan kualitatif melalui observasi lapangan, wawancara, dokumentasi dan penyebaran kuesioner kepada pengunjung. Analisis data dilakukan menggunakan skala Likert berdasarkan aspek ketersediaan fasilitas, kondisi fisik fasilitas, kelengkapan fasilitas, kebersihan fasilitas, fungsi dan kemudahan fasilitas, serta lokasi dan persebaran fasilitas. Hasil penelitian menunjukkan bahwa sebagian besar fasilitas wisata di Kawah Putih telah tersedia dan berfungsi cukup baik, terutama fasilitas penunjang seperti jalan setapak, gazebo, tempat duduk dan papan informasi. Namun, masih terdapat beberapa fasilitas yang memerlukan peningkatan, seperti toilet, perlengkapan ibadah, akses jalan kendaraan, serta pemerataan fasilitas di kawasan wisata. Pengembangan fasilitas wisata perlu dilakukan melalui peningkatan kualitas, kebersihan, kelengkapan, dan pemerataan fasilitas agar dapat meningkatkan kenyamanan serta kepuasan pengunjung selama berwisata di Kawah Putih.

Wana Wisata Kawah Putih is one of the leading nature-based tourist destinations in Bandung Regency, renowned for its crater lake and mountainous landscape. The increasing number of tourist visits has intensified the need for adequate tourism facilities to enhance visitor comfort, safety, and satisfaction. This study aims to identify the condition of tourism facilities based on visitor preferences and to formulate recommendations for the development of tourism facilities at Kawah Putih. The research employed a descriptive method using both quantitative and qualitative approaches through field observations, interviews, documentation, and questionnaire distribution to visitors. Data were analyzed using a Likert scale based on six aspects: facility availability, physical condition of facilities, facility completeness, facility cleanliness, functionality and accessibility of facilities, and the location and distribution of facilities. The results indicate that most tourism facilities at Kawah Putih are available and function adequately, particularly supporting facilities such as pedestrian pathways, gazebos, seating areas, and information boards. However, several facilities still require improvement, including toilets, worship facilities, vehicle access roads, and the equitable distribution of facilities throughout the tourist area. Therefore, the development of tourism facilities should focus on improving their quality, cleanliness, completeness, and distribution to enhance visitor comfort and satisfaction while visiting Kawah Putih.