Pengembangan Media Interpretasi Berbasis Augmented Reality di Museum Seni Rupa dan Keramik Jakarta

Abstract

Museum Seni Rupa dan Keramik Jakarta memiliki potensi koleksi besar, tetapi makna yang disajikan masih dalam lewat label teks yang padat sehingga diperlukan media interpretasi berbasis digital. Penelitian ini bertujuan mengidentifikasi koleksi potensial untuk media interpretasi digital serta menganalisis persepsi dan preferensi pengunjung. Metode pengambilan data dilakukan melalui observasi lapangan, wawancara bersama pengelola, serta penyebaran kuesioner kepada 100 responden. Hasil penelitian berhasil mengidentifikasi 18 koleksi potensial yang layak dikembangkan sebagai materi digital. Analisis data menunjukkan respons sangat positif dari pengunjung terhadap pengembangan media berbasis Augmented Reality (AR). Kebutuhan utama mereka meliputi desain visual yang kontras, konten interaktif AR yang dwibahasa (bilingual), serta sistem yang mudah diakses. Preferensi tersebut kemudian diimplementasikan ke dalam produk luaran berupa prototype panel interpretasi, Barcode AR, dan buku panduan Assemblr AR. Berdasarkan hasil evaluasi dari 20 pengguna, seluruh rancangan luaran ini mendapatkan penilaian yang sangat baik dari segi kepuasan.

The Jakarta Museum of Fine Arts and Ceramics has the potential for a large collection, but the information presented is still conveyed through dense text labels, making digital-based interpretive media necessary. This study aims to identify potential collections for digital interpretive media and to analyze visitors’ perceptions and preferences. The research was conducted through field observations, with museum staff, and the distribution of questionnaires to 100 respondents. The results successfully identified 18 potential collection items suitable for development as digital content. Data analysis revealed a very positive response from visitors toward the development of Augmented Reality (AR)-based media. Their primary needs included high-contrast visual designs, bilingual interactive AR content, and an easily accessible system. These preferences were subsequently implemented into the final products: an interpretive panel prototype, an AR barcode AR, and an Assemblr AR guidebook. Based on the evaluation from 20 users, all of these final designs received very high ratings in terms of satisfaction.